The 2 AM Principle, Jon Levy | TSP084

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Episode Summary

Jon Levy is a behavior scientist, author of the book, The 2 AM Principle, and a keynote speaker. Jon’s work largely focuses on two main areas: Influence and Adventure. While researching what makes and creates an ‘influencer,’ Jon created a private community and dining experience (with a twist!) for industry leaders. Through this dining experience, Jon has discovered the keys to designing a great social experience, and uses this knowledge to help brands cultivate strong influencer programs. Find out more about Jon on this week’s episode of The Successful Pitch.

Full Show Notes: http://sellingsecretsforfunding.com/jon-levy

What Was Covered

• 04:25 – What does TLB stand for?
• 06:10 – How did Jon come up with the idea for a ‘Salon Dinner’?
• 07:50 – These dinners are not about networking, they’re about connecting with people.
• 08:45 – Obesity can transfer from friend to friend. Jon explains further what he means.
• 11:40 – How do most people get their jobs?
• 12:15 – Why did Jon name his book, The 2 AM Principle?
• 14:40 – In every adventure, you have to overcome an obstacle.
• 17:30 – The person who’s reached the end of his journey is very different than the person who started.
• 19:20 – How can people become an expanded versions of themselves, when meeting an investor?
• 20:45 – Jon let a bull jump over him in Spain, but that bull ended up slipping and stepping on Jon’s back instead.
• 23:15 – So, how can you create an expanded version of yourself to generate trust?
• 26:40 – Routine is the enemy of excitement.

Tweetables

[Tweet “You dont have fun -you create fun”]
[Tweet “Quality of our lives is defined by people we surround ourselves with and the conversations we have with them”]
[Tweet “Why do people like us more if we ask them to do us a favor?”]

Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Jon Levy Website
The 2 AM Principle: Discover the Science of Adventure, by Jon Levy
Jon Levy Twitter

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