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THE SALE IS IN THE TALE
5 STORYTELLING SECRETS TO KEEP FROM DROWNING IN A SEA OF SAMENESS
John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, the sales rep learns how to use storytelling in his sales meetings, which wins him more sales than ever before. As a result, he is able to become irresistible to his clients.

The Sale is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as is seen as the sales rep learns how to make his soft skills stronger. The reader goes on this journey with Ben and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships.

From applying the methodology from The Sale is in the Tale, you will:

  • Double your closing ratio
  • Learn how to get people to go from saying "I'm interested" to "I'm in!"
  • Go from pushy to persuasive
  • Tug at heartstrings to get people to open their purse strings
  • Stop drowning in the sea of sameness
BETTER SELLING THROUGH STORYTELLING
The Essential Roadmap to Becoming a Revenue Rockstar by John Livesay
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients.
Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.
John Livesay encourages listeners to give up selling - and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes.
From learning how not to take rejection personally to overcoming the three faces of fear, listeners learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and how to get the sale.
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Featured on Breakfast With Larry King

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Sales keynote speaker John Livesay is interviewed by Larry King and Cal Fussman about his new book Better Selling Through Storytelling.

About the Author: Keynote Speaker, Sales Expert, Media Personality John Livesay.

Author and Sales Keynote Speaker, John Livesay wrote Better Selling Through Storytelling to help people get off the self-esteem roller coaster of only feeling good if things are going well and bad about themselves if their career is hitting a low point. Too many salespeople burn out because they push their information out and hope it sticks. John's book is the cure for burnout. The book lays out a step by step proven process on how to tell stories and pull people in vs. pushing your message out. 

As a Sales Keynote Speaker, John has found that when you become a storyteller you also become a revenue rockstar. When you tell stories you are memorable. When you tell stories you are tapping into people's emotions and since people buy emotionally and back it up with logic, this is a secret sauce you must add now! When you tell stories you no longer get into price battles as your story paints a picture of value and you become
irresistible.

NY Times best selling author, Tim Sanders wrote the foreword and said "This book is a walk through John Livesay's mind. I invite you to wear comfortable shoes."

BETTER SELLING THROUGH STORYTELLING
Available through your favorite bookstore or online at:

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