Success Academy With Brandon T. Adams
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There’s no singular way to becoming successful. Each person has their own journey to success, but there are certain building blocks that make it much easier to become as successful as you desire, your own way. Brandon T. Adams is an Emmy® Award-Winning Producer and Host of the TV series, Success in Your City. Joining John Livesay, Brandon explains some of the most important building blocks for becoming successful. Let this lively conversation between Brandon and John serve as a call to empower you to become successful on your own terms.
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Listen to the podcast here
Success Academy With Brandon T. Adams
Our guest is Brandon T. Adams, who’s a successful entrepreneur at a young age. He tells a story about how he wasn’t even confident and couldn’t speak that well when he was a child. Now, to see him as confident and speaking all around the world around the skills that he’s acquired as an entrepreneur and how to be successful is quite inspiring. He said, “If you want to build your network, the quickest way to get someone’s attention is to make them money, and that when you work with the best, you are seen as being the best.” Brandon shares his passion and enthusiasm in a way that you have never known before. Enjoy the episode.
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Our guest is Brandon T. Adams who is an Emmy Award-winning producer and host of the TV series Success in Your City. He’s a podcaster, speaker, inventor, adviser, crowdfunding expert as well as a media expert. He’s a serial entrepreneur and he owns a stake in a number of businesses including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Success in Your City, and more. He and his team have worked with high profile clients like Kevin Harrington from Shark Tank and John Lee Dumas, XPRIZE, and many more. They’ve raised over $35 million to date and he’s the Associate Producer and the youngest feature entrepreneur in the movie Think and Grow Rich: The Legacy, which is based on the classic book Think and Grow Rich. Brandon has been featured on the cover of Inventors Digest, USA Today, NBC News, and was listed among Seven Millennial Influencers to follow in 2008 by BuzzFeed. Brandon, welcome to the show.
Thank you. It’s always weird hearing your intro, it puts you down memory lane, but I’m excited to be here with you and provide massive value to your audience.
Are you still a Millennial? Everybody’s dying to know you’re in the top seven in 2018, now it’s 2020. Did you cross over?
I’m still a Millennial. I’m 30 years old. It’s crazy. I can’t believe I’m 30, but time flies. I’m still young.
Take us as far back as you want. You could go to childhood, high school, your college days at Iowa State. When did you decide you wanted to have this career being an entrepreneur and doing adventurous things?
I was born an entrepreneur. When I was born on December 31st, 1989, my dad was happy because I was a tax cut and my mom was mad because I wasn’t the New Year’s baby. Instantly, I came out and I was an entrepreneur. My dad was already trying to figure out ways to make money off me and for me to make money. I’ve always been an entrepreneur. I grew up in an ice business. I sold packaged ice and I can sell ice to an Eskimo. My dad was a wholesale distributor. We delivered bag ice. Envision cubes of ice in your drink. Every time you have a drink of water with ice or a drink of whiskey, you’re going to think of me. We sold packaged ice for a living and growing up I was in that business. It was ingrained in me about working with customers, buying and selling things, and this whole entrepreneurship thing. I saw my dad running the business. I saw the ups and downs when he was about to lost it all, and then when he had the ups in the business. That was ingrained in me at a young age.
One disadvantage I had at a young age that became a part of who I am is I was born with a speech impediment. As a kid, I had a lisp and I couldn’t communicate like other people who bothered me. I made it my burning desire to become a great speaker and overcome my speech impediment. At nine years old, picture this kid looking in front of a mirror and doing, “I am a great salesman, I am a great speaker, I am a success.” I was driven to overcome that. I’m never getting bullied. I would cry. I would tell my parents, “I don’t want to go to speech class and all these things.” Eventually, my disadvantage became my advantage. I started putting myself out of my comfort zone. I always volunteered to speak in front of the class even though I wasn’t a good speaker. I would go and do things that scared me. Eventually, I started to become a better speaker. By high school, I lost my speech impediment. By college, I got better at speaking and I went to be a paid speaker. It’s crazy where things go. I’m going to college. I was at university. Some people go there and they get great grades. That wasn’t me. I got a 1.68 GPA in my freshman year. I stay a little bit of sex, drugs, and alcohol a lot. I got kicked out of my dorms five days before we were done at school for fighting. I was down this path of I didn’t know where I was going to go.
[bctt tweet=”When you work with the best, you are seen as the best.” username=”John_Livesay”]
Where I had this change pivot part of my life is when I was introduced to the book, Think and Grow Rich by Napoleon Hill. If you haven’t read the book, everybody should read it. It’s a game-changer. Here’s what I took away from the book. People like Henry Ford, Thomas Edison, and Andrew Carnegie, all these people that pioneer the things that we have now, I saw what they achieved. They weren’t 4.0 students. They weren’t the smartest people out there but this is what they had. They had a burning desire. They had a vision for themselves. They surrounded themselves with the right people and they didn’t quit until they got something. When I was reading that book in my college apartment, wondering what I was good at next, I realized that anything was possible for me if I kept going. That ultimately became what changed my life. I went forward in anything I took on. I had this mindset of I can achieve it and I had this confidence about myself that no matter what it is, I’m going to take it on because if I keep going and keep pushing, I’m going to be a success. That formed me into who I am now as an entrepreneur. The things that I do from producing TV shows, speaking, being able to speak with people like you and impacting people’s lives in a positive way.
Let’s take this story of origin, which is certainly fascinating. Getting in trouble right at the end of school. I had a similar situation where I was never somebody who got in fights and then somebody was constantly picking on me. Several days before graduating from junior high, we were on some field trip and he started on me again. We got into a fight and he had gotten his braces off and I happened to pop him in the mouth and the front tooth came out. You can imagine the drama of that. Luckily, they find the tooth and put it back in his mouth. That’s something you can do now but it is an unexpected behavior outcome. Everyone has a breaking point and you can also not judge yourself or anybody else based on one particular incident.
Getting in a fight or hitting somebody in the mouth is not life-changing where you get kicked out of school permanently. There was some talk about, “Should we let him graduate?” I haven’t thought about that in years. It does feed into the concept that everyone’s got a story and because you see a person at a certain level of success or confidence doesn’t mean they were always there. In your case, with the stuttering and the fact that you transformed that into being a speaker. Let’s fast forward to your relationship with Kevin Harrington from one of the original sharks on Shark Tank. You don’t just have a casual relationship with him. How did you at such a young age relatively speaking, because Kevin’s not in your generation and neither am I. I’m always impressed when somebody young breaks through the noise and the clutter and finds enough of things in common that that person says, “I’m going to spend some time with you.”
A lot of my friends and mentors are 20, 30, and 40 years older than me and I clicked with that. I believe I’m an old soul and I relate with people that are doing big things, people like Kevin Harrington or other people I’ve connected with and work with. It started with me first doing a lot of research. The one thing I learned about life and then thinking the rich and businesses would, for one, you understand a person, you understand what they’re trying to achieve and you can find ways to help them achieve that and become a person of value to them. Eventually, you’re going to get to work with them. You look at history and you’ll get Edwin C. Barnes who put himself into business with Thomas Edison. He went to him and he said, “I’m here to go in business with you.” He knew he already made up his mind before he got on a train and went to see him. It took two years before he got past sweeping floors. He went into business with him and became wealthy because of it. I look at somebody like Kevin Harrington. When I came to him in 2015, back when I wore a suit and tie and all that. I created a personal video in front of my computer and I sent it to him. It got to his assistant and I said, “I wanted to work with him in some way and that I wanted to help him.”
That video led to five more months of negotiation and conversation with his assistant to even get to talk to Kevin. I want him to come to speak at my event. I ended up committing a large sum of money to get him to come to speak at my event. At that time I didn’t have the money, but I committed and figured it out later. I ended up meeting with him. He had seen what I had done back in 2016. I helped a guy named John Lee Dumas do about a $500,000 in a month for the book, The Freedom Journal. He wanted me to do that for him. I had created this value proposition. I had created this expertise in an area and I use the expertise to add value to people like Kevin Harrington. Ultimately, what I did is I made them money. The quickest way to get somebody’s attention is either you pay them or you make them money.
There are a lot of people that talk and they say, “I’m going to help you. I can do this for you.” Talk is talk. Can you walk the walk? What I did is I walked the walk for a lot of people and it was a lot harder than I thought it was. I would say I’m going to do something, but I realized it was a lot harder than I thought, but I always did it. When you have that track record, that street cred, what happens is other people get attracted to you. That’s how I built a relationship with Kevin. He spoke at my first event in 2016. I wound up going on to coauthor a book together. We then went on to do multiple multimillion-dollar deals and we advise companies together. He’s become a good friend. I have a father that I love dearly and he’s like another father in the space that I have. That relates to anything. No matter who you want to connect with and being in business with, it’s simple when you think about it. How can you help them? How can you help them make money and how can you help them get towards their goals? If you do that for them, they will reciprocate and they will help you in return.
We’re going to make that a tweet, “The quickest way to get someone’s attention is to make them money.” You also mentioned John Lee Dumas. For those people who may not know who he is. He hosted a wonderful successful podcast called Entrepreneurs on Fire, which I’ve had the privilege of being on and I got one of his Freedom Journals. It’s a big tool to help people write down what their daily goals are and stay focused. What I love about the Kevin Harrington story that I wasn’t expecting to hear was, you told a case story as opposed to a case study, which is what traditional people do. They would say, “Here’s my case study. On this date, I did this, and then I did that.” It’s dry and you told the story.

Becoming Successful: Whatever it is, you can take it on if you have the confidence. You can be a success, so keep going and keep pushing.
A good story has a little bit of struggle. It took me five months talking to the assistant to get in front of Kevin and then the little surprise in that story is, “I’d done something for somebody well-known in the podcast business.” John Lee Dumas publishes his revenue of how much money he’s making on his podcast for people. It’s inspirational and transparent. That course begs another story, which is what great storytelling does. People are intrigued enough to want to know more. Let’s back up. John Lee Dumas is a successful guy like Kevin Harrington. You’re this twenty-something-year-old guy going, “I have some expertise already that you don’t have to help you sell this Freedom Journal.” Can you tell us a little bit about what that expertise was and how you got it?
I want to add quickly to Kevin Harrington’s story that I realized as we were talking about this. When I initially got the first meeting with him in person, somebody said, “I can get you a twenty-minute conversation with Kevin in person in a car ride. You’ve got to be in Florida tomorrow, fly here.” I flew to Florida and I went there. I took the opportunity to get that and that’s where we made the deal to work together, just so you know.
Here’s the lesson. What are you willing to do that most people are not willing to do? How bad do you want it? How much are we willing to invest in it? When I was interviewing for a job, I flew myself to New York. I said I was going to be there anyway seeing friends and I wasn’t. I remember meeting Michael Phelps and asking him what his secret was. He told me that when he was young, his coach said, “Michael, are you willing to work out on Sundays?” “Yes, coach.” “Great. We got 52 more workouts in a year than your competition.” That is, “What’s the takeaway?” What are we willing to do to become an Olympic athlete level in our business life that other people aren’t willing to do or haven’t thought to do? A lot of people will be like, “I don’t have the money. Flying all that way just for twenty minutes, is it worth it?” All of that shows your character and your tenacity as opposed to you telling us you have it. That’s why I want to circle, underline, highlight with a couple of other stories to amplify your story. Now, people have three examples.
It’s taking action. You have to burn the bridges like you’ve done to go to the interview. You burn the bridges behind you. You assume the sale, the opportunity, and you just go. You can’t have any defeat in your mind. You have to have the sole focus of, “This is going to happen. I’m going to do this.” That’s how I’ve lived my life. In the last few years, I’ve lived that way. It’s allowed me to get a lot of amazing opportunities. Going back to the expertise of how I got to work with John Lee Dumas, and this is a great lesson and this is the beginning of where I got into podcasting. In 2015, I started a podcast show called the University of Young Entrepreneurs, which is now the Live to Grind Podcast. We have over 400 episodes. What I did is I wanted to learn from other people around the country. I wanted to pick their brain. I didn’t say, “Can I come to pick your brain?” I said, “Can I bring you on my show and share it with my audience?” I didn’t have any audience at the time, but I’m going to share it with my audience.
John Lee Dumas was one of the people that came to my show. While in this process of doing podcasting, I was starting to build my brand as a crowdfunding expert. I had not that much experience in crowdfunding. I wrote a book on crowdfunding to build my brand. I started going on TV shows and morning shows around the country because when you’re on a morning show, when you’re on video and people see you as this expert, whether you are the expert or not. I was doing all these things to build up the street credit and credibility as a crowdfunding expert. When we got done doing that interview for him going to my podcast show, at the end of every show, I always said, “I’m a crowdfunding expert. If I can help you in any way, please let me know.” Always let people know how you can help them. He said, “I’m thinking about doing this campaign for a book called The Freedom Journal. Maybe I’ll call you up on your services.” That was it. As soon as the show got done, I rescheduled the call. We jumped on a call. I gave him all the advice I had and I took the initiative and spent a whole day creating a campaign page for him. He did log in and say, “Let’s do this.”
I took on the campaign at no fee because I saw an influential person in podcasting. I knew that if I could prove to him how good I was, he would share with his audience and I was right. It was five months of me working with him at no cost. When we launched a campaign, we made it the fifth-largest crowdfunding campaign in history for a book. This is what’s happened from that. He brought me on his show four times. Every time I’ve been on the show, I’ve made money. Once I made $50,000 from going on one of the episodes. That experience led me to work with Kevin Harrington, XPRIZE and Think and Grow Rich: The Legacy and being part of the movie Think and Grow Rich. That one thing that I did to take the initiative to add value. First, I built up this area of expertise, crowdfunding, and then I offered value. I gave massive value and then that was the catapult domino effect for my career. That’s why I get the opportunities I do now.
A lot of people have also heard about XPRIZE. We know you’ve made a splash from investing in yourself and believing in yourself and getting proof of concept, which got to Kevin and say, “I want that too.” What did you do with XPRIZE?
[bctt tweet=”You never know where a conversation will lead.” username=”John_Livesay”]
This is a funny story. I turned XPRIZE down first.
Do you know why I love this so much? I’m constantly teaching people about storytelling genres. In a classic romantic comedy movie, 9 times out of 10, the couple that ends up together doesn’t like each other at first. The people that you’ll hear about, I read that the guy who played Captain America turned down the part because he wasn’t confident enough, Chris Pratt. You can’t imagine anyone else in that role and then you hear the backstory of, “I turned it down. They haven’t talked me into it because I was too insecure about my ability to do it. Not that I think it was a good part or that I was too good for it, but it was the opposite.” You’ll start looking for them and going, “There’s that classic scene where they hate each other and then they end up liking each other.” First of all, most people would be like saying, “Would you like to go on Oprah, when she was on?” “No, I turned it down.” I can’t wait to hear how this goes. I did want to take a beat and under. Already, you’re leaning in because who in the world would turn down XPRIZE?
It’s funny because it’s this whole demand when somebody they can’t get something, they want even more. When this happened, they hit me in a time of my career where I was focused on one thing. It was when I went on this endeavor to create the TV series Success in Your City. I had stopped everything else. I had a company I was doing well in and we stopped that. I went all-in on the show and right when I was going all-in on this show, they wanted me to help them fundraise and be a part of a project. The project was called the Ironman. They want to do a $10 million crowdfund for people with ALS. It was this exoskeleton suit. At the time, I didn’t know that’s what it was going to be, but they wanted my crowdfunding services. I did a call with them initially. I added a mass of value to them and showed what I did. They kept following up and I was busy. I didn’t respond, then I did respond. I said, “I’m busy right now.” It got to the point where the CEO called me on my cell phone. Marcus was his name. They have a different CEO now. He left me a voicemail, “Brandon, what’s it going to take for me to get you to come to XPRIZE?”
I said, “Let’s do this. This is my ask, by the way.” I initially said, “I will fly out and I will pick two people that I know are the best, and we’ll come in and we’ll give you everything we know. These I believe are the best people in the country for crowdfunding.” My ask is, “You have to sponsor my event in Iowa and I want Peter Diamandis to come to speak at my event.” That was my ask. They said, “You’re going to ask big. You never know what you’re going to get.” They said, “Peter doesn’t even come and speak at our events. Let alone in Iowa, but we’ll give you our CEO and he’ll come to speak.” That was where that happened. They flew us out. They sponsored our event. They paid us a good sum of money and he was committed to speak. The sad part of that story is before the event, he had left XPRIZE and then he couldn’t speak anymore. He apologized. He was like, “I got scheduled to meet with Tony Robbins and Richard Branson and these people. I can’t miss this meeting.” I was like, “I get it.” That’s how that happened. How I got the opportunity is because I worked with influential people.
If you want to become the best in your space for one, you may not be the best at what you do, but if you can show that you’re the best at what you do, if you can work with the best, you are seen as the best. I worked with celebrities. I worked with the original shark from Shark Tank. I worked with John Lee Dumas, the top podcaster. I worked with Think and Grow Rich and The Napoleon Hill Foundation forward working on the Think and Grow Rich movie. I worked on all these sexy projects. I might have not been the best in the whole industry, but I was seen as the best. Because of that, that led me to get to work with XPRIZE. For me personally, one of the greatest accomplishments to say I got to work with them because I had read the book Bold. I had studied XPRIZE. I love what they’re doing with advancing our abilities in life. It all came back to building up my expertise in one area, showing a few select people that I was worthy, and then the rest brought itself to me.
There’s our second tweet of the episode, “When you work with the best, you are seen as the best.” I love it. This concept of Social Proof. That’s why having footage of yourself or being quoted in magazines and press all of that gives you the social proof. From an advertising standpoint, we used to call it co-branding with people and brands co-brand with each other. Back in the day, United Airlines cobranded with Starbucks and they served Starbucks on United exclusively to get people to sample it before it opened up in their city and to have a competitive advantage against another airline.
Think of yourself as a brand. It’s the first step to co-branding like you’ve done and given many great examples. It would be interesting to hear about your experience being on live TV and being in a movie because a lot of people think about that. In my experience in live TV, the adrenaline is going so much. It’s almost like the three minutes flies by and being on the soundstage. I remember the first time robotic cameras came at me and then I had to talk about tips on being confident and my heart was racing. I was like, “Where are the people pushing the cameras?” That’s what I had at the other studio. There are lots to being comfortable on camera. What have you learned on your journey?

Becoming Successful: When you communicate back to people, it gives you a way to converse with them by speaking to their pain points, and giving them what they want.
I’ve learned a lot. I’ll tell you, it’s addicting. It feels amazing. It’s like an addiction. You go on TV, there’s no other feeling like it that says, “It’s a lot.” I’ve been on 50 morning shows across the country. In 2015, I was going to a lot of morning shows. It was like I’m this eagle thing. I want to see how many shows I could get on because there’s a whole process to it. There’s a lot of work but I know how to do it. I learned that for one TV storytelling, all of it is entertainment. Can you be entertaining? Can you keep people’s attention? Can you tell a story? It’s elevating your voice, going loud or going low, using your hands, smiling, all these different things, and using words that people can think of. Names of people or stories that people can relate to because if they can relate to that, they’ll be able to relate to your message and you’ll get your point across.
Morning shows and live TV is becoming the ultimate storytelling. Sadly, you look at morning shows across the country or news channels, there are a lot of dark and sad stories. Anytime I went on a show, I was in positive energy. I wanted to bring the fire. What I’ve learned from going on morning shows is learn to master your communication. Be exciting and entertaining. When you can be exciting, entertaining, and communicate your words into descriptive graphic in terms of people can visualize that, you will be a hit. You’ll get your point across and you’ll get what you want out of a situation. It helped me become a better storyteller and communicator. I’m doing it at a point because as you said, it’s like 90 seconds clip to 6-minute. Usually, the 2.5 to 3 minutes you have, it goes quickly. You have to know going into the interview what you’re going to say. Also, you have to be good at controlling the conversation because if you let the host do it, you will get what he wants you to say. I’ve been on morning shows where I feel like I was better than the host and I helped them with communicating the interview.
Were you talking about crowdfunding?
Crowdfunding. The first thing I did was I found a niche everybody wanted to hear about. Everybody wanted to know what it was like to raise money through crowdfunding. I found that was a sexy topic people want to hear and I utilized that to get on morning shows. The thing I did, I call it unique like a local hook, is I pick the campaign at every city that had a crowdfunding campaign live and I promoted them and said, “I want to promote this local campaign in Reno or California.” I loved it because these people didn’t even know. I got a guy in Albuquerque, New Mexico. I called him up and I said, “I want to get you on the morning show. This guy doesn’t even know me and he couldn’t believe it. I’m like, “No, seriously, they’re expecting you.” I got him a TV segment. We went on together and then he got another segment. I’ll never forget, he came up to me like, “Brandon, I don’t even know you. Why would you do this for me? Thank you so much.” I’ll never forget the emotion I had. I’m like, “I get something for someone I don’t even know.” The feeling I got was more than anything I could have ever got from this situation. That’s my TV show experiences.
To give people some tips so that they can try to figure out how they could get this experience that you and I have had. Not everyone has had it. You need to think of a sound bite that’s going to grab that producer’s eye. A lot of authors like to try to get on TV and very few do. My book Better Selling Through Storytelling does not sound like a book that you’d have on a morning talk show. It sounds like something for MSNBC, which is fine. The pitch that publicist and I came up with was, “How to go from invisible to irresistible in your dating life and in your career?” They were like, “That’s it.” They show the little ladder and then of going from each step and then you go back and forth between the dating and this and that. Typically, you give the people questions and you’ve got to stay connected to the hosts, whether you’re on a podcast or a TV show, they are the ones that have the audience.
The more you use the host’s name and stay focused on them, don’t look at the camera. All these things you can do if you’re a rookie that makes you not come across confident. I remember one of the guys said, “You’re also a speaker. I give talks, but I get nervous still. Do you still get nervous?” I thought to myself, “I’m not going to make it about me so much.” I said, “Would you say you get butterflies in your stomach?” He said, “Yes. Exactly. That’s what happens to me even though I’m on camera every day.” I said, “The goal is not to get rid of those butterflies, but to get them to fly information.” That’s a soundbite that works every time for my talks and on TV. He didn’t know it. He thought I made it up at the moment. You talk about talking and controlling the conversation, he was trying to go off the script about, “Do you get nervous when you speak?” I made it about him and then pulled out that moment where I asked him a question that goes, “Are you feeling this?” then do that so everybody at home can watch it.
What I like about what you did there is you coached him on a live TV and you have that clip.
[bctt tweet=”Learn to master your communication.” username=”John_Livesay”]
The producer said, “Monday morning is hard to get them to laugh because they’re up so early after the weekend of being off and you did.” You can see in the last few seconds when we were off the script and they were riffing. I make them laugh by that comment. You have to be comfortable with silence when you’re a confident person. I wondered if you had any thoughts around that topic, being comfortable with silence.
Silence is a powerful thing. It’s awkward for some people because people want to talk, they don’t want to silence. Sometimes the silence at the right time like your public speaking or let’s say you’re doing something that’s impactful, it lets your communication and point settled to the audience. It gets it across. Silence, they say the person that talks the least is the one that wins and sells. If you listen, this goes in the storytelling. I used this all time and I know you do too. When you talk with a potential lead, you talk with a potential client or a business. When you can let them talk and share everything about them and that you learn about their pain points. You learn everything about them, their avatar. When you communicate back to them, it gives you a way to communicate to them speaking to their pain points, what they want, and doing it through storytelling.
You can say, “Here’s a passive experience of somebody I’ve worked with.” You can pull it. I have all these stories. I call these files in my mind. Depending on who I’m talking to, what show I’m going on, or who I’m potentially going to work with, I look and I think, “What file am I going to pick from here and apply to this conversation?” The more you listen, the more ammunition you get to be able to take on their conversation to win, and then you take on the conversation with a story. That is ultimately why people are successful in sales. They utilize storytelling, but they also utilize power listening and then communicating to that person’s need.
You also have a Success Academy where you help people become number one and figure out their potential and get seen, which is your expertise. Tell us a little bit about who this is for.
I’ve worked with people all over the country in terms of building their brand influence online, doing it through communication, and the power of video. It’s storytelling but mainly through utilizing their story and their expertise on video. I’ve worked with a lot of real estate agents. I’ve worked with the top 1% of real estate agents all over the country. I’ve worked with actors, speakers, authors, you name it. I created that because personally, as we talked about building my brand as a crowdfunding expert, I built my brand as a crowdfunding expert, as TV producer and host, and I’ve helped other people build their brands. I wanted to create something where I could share with them how to build their brand influence. There’s a system, it’s utilizing things like TV, books, telling your story, podcasts, and all these different things that I did. I didn’t know it as brand building at the time. I thought, “This is how I’m going to get myself out there because I don’t have any money to promote myself.” I applied these and then I realized, “This is how you build a brand.” I’ve been working with hundreds of entrepreneurs over the country and helping them build their brand influence online specifically through video content with the Success Academy.
You also have something cool and I signed up for it, which is people can get a text that’s going to motivate them every day. Tell us about that and what do we do? What’s the number and how do we get those text messages?
We had it going daily and what I do is I send out texts here and there to people. If you text my name, Brandon, to the number 64600, what’s going to happen is you’re going to get a text from me and I send out free texts and I give people motivation. I love it. People reach out to me and they’ll say, “Brandon, I needed to hear this.” That reminded them of me. If you want to text my name, Brandon, to the number 64600. Get hooked up to my text list. I don’t send spam, I send motivation. It’s my way to get back. I’m always trying to find ways to add value to a more standpoint. It’s top of mind. People would text me instantly, “It’s Brandon.”

Becoming Successful: People all over the country are using communication, especially the power of video, to build their brand influence online.
If people want to learn more about the Success Academy, either launching a podcast, writing a book, getting on TV, becoming a speaker, and figuring out the proven step-by-step system you have, how do they do that?
If reading and you want to find out everything about how you can work with me and stuff, go to BrandonTAdams.com, everything’s there. Honestly, if you want to connect with me and have a conversation, I am good at direct messages on Instagram, @BrandonTAdams, and it’s me. It’s nobody else. I love having a conversation because you never know where a conversation can lead to. Send me a direct message on social media. I’m @BrandonTAdams everywhere.
That will be the last tweet and the last great way to end the show. You never know where a conversation will lead. It could be a twenty-minute conversation with a former Shark that changes your career. We were in a group and it was in a breakout room and there were 5 or 6 of us. We were only there for six minutes. There was something about you that made me say, “I want to get to know this guy more.” Since then, there you are on my show. It turns out we know a lot of the same people and that’s the energy you talk about. Brandon, any last thought, any last quote you want to leave us with?
First, I thank you, John, for everything you’re doing. You understand the power of storytelling. This book Better Selling Through Storytelling is something that all people need and I mean that. My life, everything I’ve done through podcasts, speaking, and video, it’s storytelling through different mediums and the most powerful, influential people that have impact people’s lives I talk about this when I speak. You look at Gandhi, Martin Luther King, and Steve Jobs, a lot of their success came through storytelling because they learned how to tell a great story of their products. A great story to build a following and influence people. If you can master storytelling, you’ll have success in whatever it is you do. For one, hire you or understand the power of storytelling because it will change your life.
My quote is, I always say, “Create something great and become unforgettable because life is too short not to.” Life is short. It’s fragile. You don’t know. No day is grand for us. This could be our last day and I always say, “Figure out how to be the best person you can be on that day because you don’t have regret.” I personally do not want to wake up one day and wonder, “What if I were to do this? What if I had done that?” That’s how I live my life. Always going after things that I believe in. Taking so-called people see as risks, but for me, it’s going after my dreams. If you do that, you’re going to live a happy life seriously. From all the hundreds of entrepreneurs I’ve ever interviewed, they said they went after what they wanted and they had no regrets. For you, go after the things you want and you’re going to live a fulfilled life.
Thanks so much, Brandon, for sharing your passion for life, your wisdom, and your incredible enthusiasm. You have been a great guest. I’m looking forward to having a lot of people read this.
Thank you.
Important Links
- Think and Grow Rich
- Kevin Harrington
- The Freedom Journal
- Entrepreneurs on Fire – Podcast
- Live to Grind Podcast
- XPRIZE
- Bold
- Better Selling Through Storytelling
- @BrandonTAdams – Instagram
- @BrandonTAdams – Facebook
- http://BrandonTAdams.com/
- Better Selling Through Storytelling Method Online Course
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Shark Tank Pitch Secrets with Kevin Harrington
Posted by John Livesay in podcast | 0 comments

Episode Summary
Today’s guest on The Successful Pitch is none other than Kevin Harrington, one of the original judges on Shark Tank. If anybody knows what it takes to have a good pitch, it’s Kevin Harrington. He’s literally heard over 50,000 pitches in the many years he’s been doing this, from listening to pitches for infomercials to listening to pitches on Shark Tank. He has a really great key here which is that, “Consistency is the ultimate motivational tool.” He said, “When you’re out there, you need to show the investors how they’re going to get their money back.” He gives an example of exactly the kind of pitch he would like to hear in order to get him to say yes. He said, “You need to test before you invest.” He gives us great insights into what a magical transformation is that he is looking for when he hears a pitch.
Listen To The Episode Here
Shark Tank Pitch Secrets with Kevin Harrington
Hi. Welcome to The Successful Pitch podcast. Today, I am thrilled to have Kevin Harrington. You probably know him as one of the original Shark Tank judges. He has been so successful in so many different areas. He has written multiple books, one called the Key Person of Influence, and he is definitely a person of influence. He is known not only for his expertise on Shark Tank, but he is the inventor of the infomercial, the As Seen on TV pioneer. Now, he’s involved with Quantum Media, which is a digital media agency. He hears so many pitches. He’s going to give us insights into what makes a great pitch. Kevin, welcome to the show.
Hey, John. You said a mouthful there, thank you for all that.
I’ve been a big fan of yours for multiple years. I’ve watched a lot of your clips on television and your areas of expertise. I always like to go back to someone’s story of origin. Did you always know you wanted to be an entrepreneur?
I was lucky. I grew up one of six kids in Cincinnati, Ohio. My father was an entrepreneur and he always said, “Kevin, I want you to be an entrepreneur, own your own business, control your own destiny.” Now, my mother, her father was in banking, so she came out very conservative, “Oh no, I’d really like for you to be a doctor or a lawyer.” They struggled a little bit. The good news is I have two older sisters. One married a doctor, one married a lawyer. I got to be the entrepreneur.
[Tweet “Shark Tank Pitch: Consistency is the ultimate motivational tool.”]
Everybody filled the different dreams of your parents, so you got to do your own expertise there. One of the things that you’ve recently written about in Forbes is that, “Consistency is the ultimate motivation tool.” I’d love to have you talk about that.
I think that when I look at the infomercial business and I look at the infomercials space, that is an industry of consistency. We take Tony Little, who goes on in HSN and gives his pitch. Then, he hones it. Every time he comes on, he has to be consistently the same. He comes back week after week, month after month, year after year, and we’d take that infomercial and it continues that whole path, all around the world. When I get involved with products and companies and people like the Tony Littles of the world, I get involved once they have reached that level of knowing what the consistency of that pitch is and how powerful it is. Then we capture it on tape, put it up in front of millions of people and take it around the world.

Shark Tank Pitch: It’s a much more authentic world in the world of marketing and business today than it was even ten years ago.
Yes, consistency is important. That’s in a product but also running in the business. It’s the same thing. Why is McDonald’s so successful? It’s the special sauce. They give you the same thing. No matter where you go, you’re going to get that same quality little cheeseburger, whatever it is you’re getting. That’s why franchising works. Ultimately, successful businesses are good because they deliver on a promise of consistency. It’s important. People today, they don’t mind paying a little extra or the right price for something, whatever the deal might be. But they expect to get the same thing each and every time. I think, it certainly is as the millennials are coming out. They don’t want to be messed with. It’s a much more authentic world in the world of marketing and business today than it was even ten years ago.
I think we can use this as a through line for the whole episode because consistency is so important in what you’re doing with Quantum Media. When you’re talking about helping businesses increase their conversion rates and use social media and all these other digital tools to create a brand, it’s so important that brand would be consistent.
Absolutely. Let’s put it this way. In the world of marketing, when we first started, I didn’t even know what an infomercial was, we didn’t call it infomercial, we’re just putting them up. But it got down to where we were running our shows, looking for consistent dollar per phone call. We had an allowable with the station where we said, “Okay, we’re going to let you run this show and we need to get $10 for every time the phone rings.” That’s our allowable, that’s our consistency.

Shark Tank Pitch: If you’re not consistent in the world of digital, it’s even a bigger problem today.
In the world of digital marketing, it’s pretty much the same thing. If you’re going to go on Facebook and you’re going to use affiliates and you’re going to do different things, you have to be able to provide consistent everything. Because if you’re shipping your product within 48 hours and that’s consistent, and all of the sudden you have a delay on inventory and you’re shipping in three or four weeks. Your returns are going to go from 5% to maybe 20%. If you’re not consistent in the world of digital, it’s even a bigger problem today. In the old days, we could say at the end of an infomercial, “Hey, call the number, we’ll ship it within four to six weeks.” Can you do that in today’s world?
No. Not with the drones in Amazon and everything. That’s funny.
“Did you mean four to six hours or four to six days?” Don’t give me four days. I want this in 48 hours. The world expects authentic consistent performance. They just don’t allow for the alternative anymore.
It’s all about giving people an expectation that you can meet and then being consistent with meeting those expectations. Because the minute you lose credibility in an infomercial, on what you’re promising your clients from Quantum Media, or what the ad is promising people if they click on it that they don’t get, then everything goes out the window. Now, you have heard so many pitches. Let’s talk about of course your experience with Shark Tank, how did Mark Burnett pitch you to be a judge?
I’m going to tell you that in one second. I got to finish one point you just made. In today’s world, with the star system of rating people’s products and stuff, that is the other reason why consistency is so important. Because in the old days, you could ship something, if it wasn’t perfect, people didn’t have a way to complain other than call the number and say, “You know what? It’s not exactly what I wanted.” Now, you get one or two stars, you get yanked off the air, you get yanked off a website. You’ve got to be consistent. We’ll close that subject down.
I love that loop. Thank you. Even an Uber driver gets rated now, so everybody gets rated.
I was sitting there. I had done about 300 or 400 infomercials with Tony Little and George Foreman and Jack LaLanne and the juicer and all these different fancy shows and things. Taking them all around the world, built a public company with $500 million in sales and had done literally billions across the board. One day, Mark Burnett was on the line and he’s like, “Hey, Kevin. This is Mark Burnett. I’m a TV producer.” I said, “Mark, I know exactly who you are. I’m in your industry.” He said, “Look, I got a new reality show I’m doing. Would you come out to LA? I want you to meet my team and tell you what we’re up to. It’s something I want to see if you might be interested.”I said, “Mark, what an honor to get this phone call. I appreciate it. Thank you. But any kind of heads-up you could give me so I can be thinking about it? Is there any news on it yet?”He said, “No, it’s coming out but we haven’t shot it yet. It’s called Shark Tank. Don’t worry, just come on out here. I’ll tell you more about it when you get out here.”
I said, “Mark, wait a minute. I’m not sure that this is going to be for me. I do know you do some crazy things to people on that Survivor Island show. I don’t know about a show called Shark Tank. What are you going to do to me?” He thought about it and said, “Look, it’s not crazy like that. It’s a business show, Kevin.” That’s when I said, “If it’s a business show, I’m interested, if you’re involved Mark.” My wife said, “How is Shark Tank a business show?”
It was kind of funny. Think about this. When I was shooting Shark Tank, nobody knew what it was. I tell my wife, “I’m heading out to LA. I’m shooting Shark Tank.” She says, “What are you going to do?”I said, “I’m going to be investing money.” She said, “Wait a minute, they’re not paying you? You have to pay them?” “That’s how it works, yes.” She said, “How much are you going to invest?” I said, “I don’t know. It could be hundreds of thousands, it could be millions.” She said, “When would we get that money back?” I said, “I don’t know, maybe never.” She said, “Why do you want to be on this show?”
[Tweet “Shark Tank Pitch: I’ve heard over 50K pitches over the years.”]
When you think about it, I was investing one of the first deals I did, I’d put a half a million into a company. She closed the doors six months later. It was a very risky endeavor and I was one of the original sharks in putting money up and wheeling and dealing and all that. I think the bottom line is this, once we got distribution, once it was on the air, once it got the buzz, then everybody understood. “Okay, there’s the Shark Tank show. Yes, I understand. Kevin’s on that show called Shark Tank.” Then, it started paying off for me. Much like why are we doing a podcast today. I’ve taken now 50,000 pitches over the last 30 years. This is why Mark Burnett wanted me, because I had taken so many pitches before I’ve even got on Shark Tank that I was an experienced pitch taker, if that’s the right way to say. I go to tradeshows every week somewhere. I’ll do 30 tradeshows this year. I’ll invest in products in every show that I go to, whether it’s the pet show or the fitness show or the beauty show or the golf or the toy fair or the house wares or the hardware. That’s what I do for a living and that’s what I love to do.
The one thing I can tell you, John, is that I have learned what it takes to give a good pitch because I’ll sit there in a day, I took 96 pitches in one day. Just think about this, do five minutes times 96, it’s 500 minutes, and do it back to back to back, it’s an eight hour a day and beyond, and there was time in between. Sit there for eight to ten to twelve hours and take pitches, you’re going to learn a thing or two when you get to 47 and you think you’ve taken 500. You’re ready for a little break in the action and you’re ready for a good pitch. I learned a thing or two about good pitches. That’s what I love sharing with people right now. That’s part of my DNA.
I’ve been called The Pitch WhispererR because that’s equally something I’m passionate about as well. I love helping people become great story tellers, and you and I are on the same page. I’ve heard you talked about the need for a pitch to have a magical transformation. Can you describe what that is for you?
I’m in a very visual business, in the world of as seen on TV products. If it’s Tony Little in fitness, we want to see people losing weight. We want to see people getting stronger. If it’s acne, we want to see their bad skin get cleared up. Just think about it. If it’s a kitchen gadget, we would take a little gadget and turn an apple into a bird, “Wow, what was that? That was pretty amazing.” The bottom line is this magical transformation sells. It’s before and after, before and after. It’s visual, it’s demonstrable, and it works. We know that it does.
[Tweet “Shark Tank Pitch: Magical transformation sells.”]
People ask me a lot of times, and you’re the expert to ask this question to. How real is it on Shark Tank compared to when somebody pitches someone like yourself in front of an Angel group? Because I know you’re involved with the Angel Investor Network as well. The contrast obviously is quite different, but I’d love to hear your answer on TV versus reality.
Look, the one thing that I would always say, Shark Tank is a great show but Mark Burnett is a television producer and he looks for ratings. He’d come down halfway through a day and say, “Nobody has invested any money, what’s going on here? If we’re going to have good television, we’ve got to have some deals.” We’d say, “Mark, you want good television, but we want good deals.” There’s a mix there. We could make fun of people or whatever, which I never really particularly wanted to do that. I was more of a constructive guy. Mr. Wonderful, that’s his brand, to make fun of people. That’s okay. He built his brand on that. Me, I like to empower entrepreneurs.
I would say this, that Shark Tank was about making good TV and getting good ratings and getting lots of viewership. They’ve done a good job of that. Along the way, you’ve got to have a mix of some good deals, or the sharks aren’t going to be interested. I’d be sitting there and somebody would come out with something that you just knew. They were looking for ten grand, for 20% of their company, they haven’t even started and it’s this crazy idea, and you just knew this one that it was just made for television.
Do you think that Mark Cuban, who owns a multibillion dollar enterprise and the Dallas Mavericks, is interested in really investing ten grand in one of these teeny little deals? It’s made for TV that they had to do, whereas when we’re pitching equity deals like Angels network and some of these things, these are hardcore deals where we want to see research. We want to see competitive analysis. We want to see exit plans. We want to see the risk analysis where we can really get into the hardcore crunch of the deal.
I did dozens of deals on Shark Tank and I know Cuban’s done probably, I think I read an article that he had done about 35 or 40 deals. He said a third of them are making some money or in business, a third of them are out of business and don’t know it, and a third of them are never going to make it and are virtually done. Two-thirds were done almost and just selling and not really understanding that they really don’t have a business.

Shark Tank Pitch: People forget, when they come on Shark Tank, it’s not really about them. It’s about how do they get the shark to want to write the check.
I think that’s probably not too far off the investor rule in investing in Angel-kind of deals, is if you can get a third of your stuff to work, that’s probably pretty good. However, I wonder how many of the third that are still in business, as Mark says, are actually going to have any kind of an exit to where he might get his money back even. That’s really the ultimate thing. People forget, when they come on Shark Tank, it’s not really about them, it’s about how do they get the shark to want to write the check. That’s the perspective people pitching a lot of times forget. They’ve got to get the shark to write the check. It’s more about understanding really the motivation of the shark to want to be your partner.
Would you say, for someone like yourself who has heard as many as 96 pitches in one day, that having a really compelling story is a way to get people to standout out of all those pitches? You remember the story more than the product, typically?
I’ll say this. I think the story is important, absolutely. I want to hear the story, but at the end of the day, I focus on a couple of things. I want to know, is there an exit strategy, because one of the challenges is this. If it’s a private company, let’s say somebody wants to have half a million dollars for X percent of their private company. There is never a distributions in these small companies. They always need more money. Here’s my half a million, I’m not going to get it back for a long time unless you sell the company or go public. I want to know that there’s an exit strategy.
This is the other trick that I talk about, and Mr. Wonderful uses this one quite a bit. Is there a way to accelerate the pay back to the shark? When I say shark, to the investor. I’ll give you an example. If somebody says to me, “Look, I want your half a million. I’ll give you 20% of my company, but I’ll give you 100% of the profits until you get all your money back. Now you’re whole. Now you own 20% for the rest of your life. You don’t have to be worrying every day, “Where’s my money? Where’s my money?” You got your money back right away. Now, you can focus on building the business to the exit.
I tell people to always focus on getting that money back to the shark. If you’d notice, O’Leary, in many cases is talking about, “Okay, you’re a donut business. I want 50 cents for every donut you sell,” as a way to monetize his investment. That’s because he realizes that he’s going to be riding these people like crazy if he just has equity and he’s never seeing any distributions. But if he’s getting 50 cents back on every donut sold, he’s getting a distribution on a weekly basis and having the chance to have equity also.
I love it because not only does the investor get their money back sooner than the exit strategy, but also it takes the pressure off the founder not to have an exit strategy until they’re really ready because the investors already made their money.
Exactly. In all of the years of watching and doing Shark Tank and being there myself for 175 of my own segments, never did one person ever actually lay it out to me, the shark, “Hey, look. I’m so focused on you to get your money back fast. My goal as the entrepreneur here is to tell you that I’ve got a great business, here’s my plan, here’s my execution, here’s my team. But my goal is to get you your money back within one year, and this is how I’m going to do it.” If somebody came with that storyline, that’s going to be powerful pitch.
It’s really about showing empathy for the investor as opposed to what you need, isn’t it? I love that, Kevin.
I’ll give you an example. I had a company I got involved with. They needed $20 million. We went out and did a raise. They said, “Would you help us go on the road show?” I said, “Absolutely.” They said, “Look, give us a couple of weeks up in New York. We’re going to have people coming in one at a time, have a couple of group meetings. We’ll have you, if you could. There’s a couple of billionaires as part of this, if you could maybe go and sit in their big building that they own at the corner of 15th and Madison or something. We’ll make a couple of appearances here and there.” I made 90 something pitches over that two and a half week period of time.

Shark Tank Pitch: What is it that you like? What have been some of your most successful investments?
We made 90 something pitches to individual investors. The first thing that I did was sat, talked, got to know them for a few minutes. What is it that you like? What have been some of your most successful investments? They would instantly tell me what it was going to take for them to get the money. “This is what I’ve been doing. When I invested in this deal, I love it. I ride it out for years, and boom, boom, boom.” They would basically, within five minutes, tell me what it was I needed to do to convince them that we might have the right investment for them. Sometimes, you’ve just got to sit and listen.
It also sounds like you’re really smart in asking the investors before you even pitched what their criteria is of what makes them say yes. Also, you get them in the mindset of remembering a positive experience before you even pitch, which I think is also very clever.
Exactly. Because on Shark Tank, the advantage that people have today is they can watch all the Shark Tank segments, and they see what Barbara is looking for, what excites O’Leary, how to make those pitches. But when you’re one-on-one with an investor you just met for the first time, how are you going to pitch them? You’ve got to get in their head real fast. That’s what I like to do.
Kevin, one of the key things I know is so important to investors like yourself is, who’s on the team? Recently, I interviewed Laura Wagner of Digitzs. She put together such an impressive team of people from Apple and PayPal and Google, plus herself. Is that a key factor for you when you’re looking at a company that’s pre-revenue and maybe even pre-minimum viable product, is will they have a great team?
Yes. There are various things that I do look for. If someone says to me, “What is the one thing that an entrepreneur really needs to do to be successful?” I say, “They’ve got to have passion and vision and all that. But they need to surround themselves with experts and a dream team that supports their strengths and weaknesses, and more supports their weaknesses than strengths.” I think at the end of the day, Laura surrounded herself with some amazing people and was very, very successful in doing that. What was interesting is that when she first tried to raise some money via crowdfunding, she had some challenges. The bottom line is, it landed soft in the first part and then when we brought the shark stuff and brought more of this dream team aspect to the table, it has super charged what she was doing. The bottom line is we had some very powerful stuff happen as the dream team came together.
You’ve had your pulse on success for so long, from being on the cutting edge of what’s going on in infomercials, being one of the first Shark Tank judges when there was a lot of risk for you, it obviously paid off. Now, you continue to invest in a lot of startups. Let’s talk about where you see the future with what you’re doing with Quantum Media. What is it about that that you feel is so exciting and has so much growth, and how can people possibly use Quantum Media, and who are you targeting?
What’s happened is there’s been a disruption in a lot of industries. Uber has disrupted taxis and Airbnb is disrupting hotels. Not that they’re putting all these out of business, necessarily. They’re tightening up some of these industries. The TV industry has been disrupted itself. There is 50% fewer viewers on TV. By the way, there is big financial drain in the world of television right now. ESPN is losing millions of viewers every single year. ABC owns ESPN and Disney, they’re hurting because of this. What’s happening is, where do the eyeballs go? If they’re not watching TV, they’re watching digital. They’re on digital. They’re on Facebook. They’re on Pinterest. They’re on Instagram.
The bottom line is that there’s this mass exodus to other places. What do I do? I follow the eyeballs. Quantum Media, what we’ve done, five years ago, it was 80% TV, 20% internet digital. Now, I’m 80% digital, 20% TV. We’re doing campaigns for major corporations, for products across the board. We call it a test before you invest kind of a format and do a lot of stuff long before we go to TV, because TV is so expensive. Quantum Media is our new baby. We shoot very inexpensive videos, test them up on social media channels to see what the results are before we go to the next steps. It’s the new way for us. Digital is without a doubt the future in my mind for not only testing products but also rolling them out and, as you started off this conversation, getting the consistency you need as an entrepreneur.
[Tweet “Shark Tank Pitch: Test before you invest.”]
Nice. We’re going to tweet that out. I love that line, test before you invest. What a great sound bite that is. That’s fantastic. I know that people are probably going to want to follow you on social media. Your handle is @HarringtonKevin. You have thousands and thousands of people listening to your advice. I just want to personally thank you for being such an advocate and inspiration for so many people, myself included.
John, it’s been a pleasure to be here today. Thanks for having me. Keep the pitches coming for both of us. I love to take the next home run pitch. I love every single day when I wake up because I never know what I might be pitched that day. That’s what keeps my days exciting, is knowing that I’m going to be hearing some cool new things. I look forward to doing some more business with you. Good luck in your podcast ventures and taking new pitches.
Thanks a lot, Kevin. I appreciate you being on the show.
Thank you.
Links Mentioned
- J Robinett Enterprises
- John Livesay Funding Strategist
- Kevin Harrington
- Key Person of Influence
- As Seen on TV
- Quantum Media
- @HarringtonKevin
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Get Your Dreams Funded with Manny Fernandez
Posted by John Livesay in podcast | 0 comments

Episode Summary
Today’s guest on The Successful Pitch podcast is Manny Fernandez, who you might have seen on television CNBC’s Make Me a Millionaire Inventor. He was named the 2014 San Francisco Angel Investor of the Year. He shares with us how he had a successful exit, and the three things he’s looking for when he hears you pitch. Number one is of course, the team, and why you’re able to execute your idea. Number two, is how large is this market, because without a large market, there’s no return on investment for the investor. Finally, are you early in the market, in other words, it’s too late to be the next Uber. Enjoy the episode.
Listen To The Episode Here
Get Your Dreams Funded with Manny Fernandez
Hi and welcome to The Successful Pitch. Today’s guest is Manny Fernandez. Manny, you might know as an investor on CNBC’s Make Me a Millionaire Inventor. I’ve watched him be on that show and he’s amazing. He’s also amazing on CNBC’s Squawk Box. He’s quite successful in so many ways, and we’re just thrilled to have him here. He’s had a successful exit. He’s an active Angel Investor, and he was awarded the 2014 San Francisco Angel Investor of the Year and Equity Crowdfunding Leadership Award.
He’s not only the founder of the San Francisco Angel Groups, but he is also the founder of DreamFunded as the CEO. What that company does is crowdfund startups with an online market place. He’s got quite an interesting background. I’m going to let him tell us all about it. Manny, welcome to the show.
Thanks for having me, John. I’m honored to be here.

How to Make Money Investing in Pre-IPO Stocks
It’s great to have you. You have touched every possible touch point on how to be successful from writing a book, How to Make Money Investing in Pre-IPO Stocks, to being on television, to launching not one but two different things. I know that you have been involved with Stanford and Wells Fargo, but take us back, if you will, before you got to be on television as the investor, how did you get involved in this whole world of startups? Because so many people say, “Wow, I would like to be an investor someday, but I don’t have a clue.” What was your journey?
It all started with this thing called real estate, where not as an agent, but I just bought a piece of investment property and learned that I was pretty talented at it and then later, I wanted more. I was stuck with the question, “How do you raise money to be able to buy a hundred homes?” I networked aggressively to figure out the answer. Later at the age of 23, I created a real estate fund, then we bought a portfolio of single family homes and sold at the peak of the market. What many people didn’t know is during the down times, I was studying Computer Science out of our office. I created the online brokerage that was later acquired by the largest Century 21 franchise in Northern California. Later on, I created another real estate fund.
One thing I learned about it was how to work with other people, to invest their money appropriately and get a return. When I was attending Stanford, one of the things I learned professionally was about venture capital, Angel investing. Those are the courses that really stood out at me because it reminded me what happened so many years ago. A lot of the dynamics are the same, that one of the big differences, obviously, the asset class is different. That was the start. As I started to Angel invest and joined a group called TiE Angels and later created our own group called SF Angels. Asked for help like always, and was fortunate to network with someone do an introduction, I’d invested early in Google and Paypal. Was a former partner of this legend, Ron Conway. I learned a lot from him and I did a scary thing, John.
I had to go out, which every entrepreneur has to do. I have to go out and talk to customers about the business. It was the hardest thing that I had to learn, I had to be really high profile in Silicon Valley and that was hard to do. Look at my skin. I had to learn how to public speak and talking to entrepreneurs, those were the customers. I had to let them know that we have money for them, but I had to do it in a different way, John, where I gave them advice and education on the subject to allow them to raise money Which was unheard of because everyone want to keep the secrets, like, “Don’t tell entrepreneurs how to raise money because if you do that, then everyone will have the money.” That’s not the case. A lot of people are still stuck in fear.

Get Your Dreams Funded: I learned how to work with other people, to invest their money appropriately and get a return.
Indeed. Let’s talk about San Francisco Angel Group. I’m really interested in how that works compared to other Angel groups, for example. I know you have 30 plus accredited investors. Do you only typically fund people who are in Silicon Valley? Let’s start with that.
Yes, that was the purpose. The purpose was even more specifically in San Francisco early stage. It did go a little bit more into later stage companies, when they were doing the Series A or Series B round, some of our members had access to it. It was primarily Silicon Valley. Throughout that experience of only funding companies here, I realized there are a lot of great companies outside of Silicon Valley, in Austin, in Seattle, L.A., even Florida. At the same time, just being out there in the community, I was forced then to be a keynote speaker in many parts of the world. Many entrepreneurs wanted funding, but what was the most amazing thing, John, is many investors wanted to co-invest. I said, “Our meetings are every Thursday of every month, come on down.” Obviously, I didn’t invite people if they lived in Shanghai or Singapore or Texas and L.A. or New York. I just held their business cards. I remember that many of the entrepreneurs pulling at my heart strings, they want to get introduction to investors, and there was really no way of doing that. I just started thinking about it.
Interesting. If someone lives in San Francisco, Silicon Valley area, and wants to come pitch to the San Francisco Angels, what’s the process and what does it look like when they get in front of your group?
Primarily, you go on a website and you can apply. Some of the members, actually, they’re the best method to get an introduction, usually they’re interested, they’re investing, they’re “sponsoring” you to be presented to the group. If you’re qualified, the entrepreneurs will say their story and the entrepreneur will be asked to leave the group, then the group will ask a few questions among the group if there’s enough interest to do what you call due diligence. If there’s enough, then we will move it forward to do a little research to see if this is an investment we want to do. That’s it in a nutshell.
That’s great. Because this is The Successful Pitch, I’m always interested to hear, do they get ten minutes for a pitch and then there’s a ten minute Q and A? Is that the format you use or is it something different?
No, you’re absolutely correct. It’s approximately anywhere from seven to ten minutes, and then we ask questions among the members of the group.
Those warm introductions are so important, to get even invited to come in and pitch. I know you specialize in equity crowdfunding, the internet real estate software. Does the group itself look for high tech solutions, or is there a type of startup that you like to see come in?
Yes. Everyone in that group is very specifically focused on tech, software, internet-related startups.
Are you funding people who are pre-revenue, giving them their seed round?
Absolutely.
Those typically range anywhere from … The definition is so broad now. It could be anything as 250, all the way up to a million, typically. Is that in the ballpark of what your group does?
The interesting thing about the group, some people make a group decision and some people do it individually. Sometimes you don’t have everyone’s approval. I provided checks as low as $25,000. This will be the first check in to a company, and give them a little boost and try to connect them to other investors to fill their round. It’s not one individual cutting a check for a million, it’s multiple people coming together.
Can you tell us about a good pitch that you’ve heard, Manny, that you’re thinking, “They had me in the first three minutes, and they’ve been a big success story”, either at San Francisco Angel Group or DreamFunded.
I think that one of the things that I hear a lot is entrepreneurs, they’re not telling a story. A lot of people talk in logical terms and things that we don’t care about. One entrepreneur that worked out quite well, they talked about the market, they talked about the team, they talked about the potential for the investors to make money, and that sometimes gets our attention. I don’t know why.
The best way for the investors to feel like they’re going to make their money is to have a successful exit. It’s what I typically hear. Do you have other suggestions?
Absolutely, that’s the case. If the entrepreneur says they’re going to hold it for twenty years and give it to their step-kids, then that’s probably not the right business for us. If they think they’re going to become the next Facebook and make it go public, maybe that will work. But if they look at they’re going to potentially have an acquired, and these are the natural acquisitioners, then we can understand the thought process behind the entrepreneur. I think the best I’ve seen, they tell a story, the beginning, middle and the end. The beginning is why they created it, their personal problem, what team they have established, the great market, and they have some traction, it doesn’t mean it’s sales. At the end, where they’re going with it if they did have the money? What would it look like at the end? If you can imagine a movie, all the dynamics of it, I think the entrepreneur should probably cover that.
[Tweet “Get Your Dreams Funded: Pitch like you’re telling a story in a movie.”]
Nice, I love that. Pitch like you’re telling a story in a movie, like you’re pitching a movie and have us visualize it. Paint a picture, if you will. I like this, why you created it, how big the market is, what the team is. People are always interested in what you look for, besides sales, in terms of traction. I have some ideas, but I’d love to hear what you think is important, or what you think is valid traction if it’s not sales.
I think there’s one thing I was taught, it was three little things. I think you can screen out 90% of the startups that are presenting, or if you’re a startup, look for these dynamics. Because these are the dynamics that some investors look for for really large returns. Number one, it’s a large market. Without a large market, it’s going to be challenging to make any real money and to make it a big business. Second, early in that market. Not chase after something that’s really too late because there’s many relationships, and most of the market is already taken. Last but not least, it is the most important thing, is the team. The team who’s executing behind it, who did I piece together to make this story into a reality.
Nice. Those are great three things. We’re going to tweet that out, a large market, early in that market, and a great team. Speaking of tweeting, you have quite the award there, Manny, with being number fourteen in the top 100 Angel Investor’s to follow in Twitter. Of course I’m following you. One of 150,000 people. Congratulations on that. I couldn’t resist giving you a little shout-out on that.
Thank you. One day, it will have extra number behind, 1.5 million, because the more information we can provide to the public about how to invest or how startups can use the equity crowdfunding to raise money, the numbers will greatly grow. The motivational tweets that I provide, it really goes viral a lot.
Let’s talk about DreamFunded.com. This is different than the San Francisco Angel Groups. It’s an online capital platform, where people can invest in startups for as low as $3,000. Yet, you guys have done some major investments alongside major VC firms, like Tim Draper and Greylock, etc. Tell us, how did you get inspired to start DreamFunded? For people who are listening, maybe you could contrast and compare? Like, if this is you, then you should go to San Francisco Angels, if you have a warm intro, or if that’s not you, DreamFunded is more in line with what you need to do.
When I started Angel investing, I had a certain vision of it. When I got involved, then I had a certain reality of it. I said, “Maybe, I’ll create a group and get a few of my friends and network together so we could fund more entrepreneurs,” and more entrepreneurs were being funded. However, 99% plus unfortunately weren’t getting funded. Maybe because for whatever reason, they weren’t in our network, kind of unfair. They’re not in our network, they can’t get an intro, they can’t present in a meeting, and I had a problem with that.

Get Your Dreams Funded: Money should be more distributed to anyone that has a desire of creating a business.
In addition to that, it was other entrepreneurs that probably had a small business or a business that maybe couldn’t really scale but could do well for the entrepreneur and their community. I started thinking about that. I always had a problem with that. Money should be more distributed to anyone that has a desire of creating a business. They should be able to be backed because that’s a rare desire, an entrepreneur who wants to do something different than have a job.
One day in the fall, it was a slow period in December. This was in 2013. I had some time to go through my emails, and there are thousands of them, unfortunately, I haven’t read yet. I was going through them and I said, “It’s a good time to go back and see companies that applied and see what happened to them. I could do a self-study.” I saw two companies that presented but unfortunately were a little bit slow. It took an average of 60 days to get funding, and fortunately they had another way they got funded. They went on some big name platform and actually received the funding. I said, “Wow.” I played with the numbers of what the exit was. I’m keeping the name quiet. What was exit and what were they asking for and what our return was, and boy, when I saw seven figures, I got really frustrated. I got upset because I started thinking about all the investors who are out there that wanted to get access to it, and yet if we’re faster, then maybe we could have got in.
I started thinking about the entrepreneurs that were trying to get funded as well as the investors that want to invest. I thought back, “What am I going to do about this?” I got a stack of business cards of many investors that wanted to invest. I have endless entrepreneurs who are looking for funding. I thought back, my early 20’s, my first dream was to create a startup or create a business. My second dream after that was I need to get funded. That was almost impossible. I said, “Okay, I know that, but then now, I’m a successful investor and entrepreneur. My dream is to fund the next big thing.” It just came to me, DreamFunded. I bought the name and used our network at SF Angels.
It was an interesting time because there was this new thing called equity crowdfunding happening, t allowing accredited investors to invest. We were the fourth platform approved by Angel Capital Association, a trade organization. Almost in a short period of time, 90 days, we had 3,000 plus accredited investors signed up for many of the Angel groups nationwide. I was looking at it, I could not believe we had so much interest. Maybe many people were just checking out what was going on, but then we had some pretty well-named companies that we funded through DreamFunded and it just kept growing.
I love it. How do someone decide if they should pitch the San Francisco Angel Group or another Angel group or go to DreamFunded? What’s the criteria for getting funded via DreamFunded?
Now we’re trying to have everyone go to DreamFunded and apply there, because there’s, we call it deal flow, where we have to start there and sometimes it’s right for a group, sometimes it’s right for our platform, sometimes it’s right for our fund. We don’t know until they apply. Going to DreamFunded.com and signing up and applying, we as a team can quickly review what they’re doing. Unfortunately, not everyone is going to get accepted but some people are better to tap in this thing called equity crowdfunding, Title III of the JOBS Act. What that really means, it allows everyday people to invest. Just to say what you said earlier, at one time the minimum was $3,000, but now the minimum is $100.
DreamFunded is solving two problems. One, allowing people who are not “accredited” investors with a million in assets to invest in startups. Secondly, giving a platform without needing to have a lot of connections to investors directly to get in front of an Angel group, to possibly get seen and not only be part of equity crowdfunding, but if it’s a big enough idea, get the attention of someone like you who says, “You know what, this is equity crowdfunding and then some.” Correct?
Absolutely.
It’s really exciting. I think what you’re doing is solving so many problems for so many people that I don’t know how you have time to sleep.
[Tweet “Get Your Dreams Funded: Leverage – have a great team.”]
Leverage, my friend. I got a great team. I may be a good marketer but I have a great team, like my co-founder, Avery Haskell. He just graduated from Stanford. He has been secretly building DreamFunded with me throughout the time while he was in his dorm room. He didn’t want to get his focus off of his study. Now he is really improving the site to great ability, because we really have over a 160,000 members all around the world now signed up. We have about 20 companies that are going to be approved shortly, that’s going to be able to raise a million dollars from everyone. People are really spreading the word about DreamFunded because they see it on CNBC Make Me a Millionaire Inventor, or they may have seen it on Wall Street Journal in December or in Bloomberg in December.
The word is being spread, but the message is, entrepreneurs now, they have an interest in raising money and you’re not born in that special network where you can get access to that special club, this is for you. If you are one of the investors that are out there saying, “I don’t know how to get into that special network,” or, “I don’t want to wait for Facebook to go public. Plus, I don’t have much money, I’m not one of the accredited investors. I cannot invest $25,000 or $50,000. I just want to spend $100 or $500.” Maybe back the entrepreneur that I know, that’s going to be creating something. That’s what DreamFunded is about.
Typically, a lot of people will say, “If you’re going to use crowdfunding, equity crowdfunding or any other kind of crowdfunding, you need to “bring your own crowd.” Is that the case with the DreamFunded?
It’s partly the case. But how I started building it is that I started with the foundation of SF Angels and then many of the Angel members nationwide that are members and many of the talks that I’ve done throughout the world brought a stronger base of investors. CNBC’s Squawk Box in the studio, they tremendously increase the visibility as well as the amount of investor sign-ups. It is helpful for the entrepreneur to have a small handful of people that believe in them, to back them. Many of those people can be just found on LinkedIn, so it’s nothing too complex, it’s a combination of both. In a Shark Tank mindset, we have the hungry sharks, the smaller sharks that are ready to bite on the new startups that are going to be applying.
I’m going to shift gears a little bit. In your LinkedIn profile, it describes your successful exit, and that’s always an interesting topic for everybody to hear. Can you tell us that story?
Some things start off one way and they change and they become something different. I think that’s an important thing to know. Every entrepreneur may start off one way and end up changing their direction based on feedback. I just really wanted to create a site where I thought people want to sell their house when the market would change and they wanted a quicker way of selling it. Then the market changed, and unfortunately they didn’t have much equity in their home.
We had people all across the country who were signing up and ended up devolving into an online real estate brokerage where we receive the commission upon the sale of their house. At that time, it was so early, no one knew what this thing called short sales were. We went from zero to an excess of $5 million in sales in a very short period of time. Sometimes you get lucky. It was acquired by the Select Group Real Estate, the largest Century 21 Coldwell Banker, ERA owner in Northern California, with 60 plus offices, thousands of agents.
Congratulations. What you’ve gone through that experience, like going through due diligence. Now you know what to look for and help people that you’re funding get through that process in a way that gives the investors a great return on their investment. Is there any book, besides yours, which we have mentioned, that you would recommend to people to read either about life or about getting funded?

Think and Grow Rich by Napoleon Hill
I do have a new book that’s coming out, that’s going to help people to raise money. It will be on Kickstarter shortly to allow people to buy the book in advance. For those that want to raise up to a million or raise up to 50 million, the secrets will be in there. One book that I really love is Think and Grow Rich by Napoleon Hill. If any of your listeners are looking for a book that’s probably a free version of our book, just email [email protected]. When that book comes out, I’ll send you a copy of it, just put a headline that you heard about it on the show. There’s no cost, you can save the $20. If you feel bad that you saved the $20, just find an unfortunate person and give it to him.
That’s such a great gift. I really appreciate you doing that. Are there any final thoughts you have on giving a good pitch or just perseverance required to be a successful entrepreneur?
Yes. There’s this guy, and this gentleman came up to me late 2013.I was at this event I was judging, he came and grabbed my arm, he said, “Hey, how are you doing? Nice to meet you. Can you help me show me how to fund my hair product?” I really didn’t understand what this guy said. All I heard was, “fund my hair product.” I’m like, “Sorry, we fund software internet companies.” I turned because my attention was pulled somewhere else. He grabbed my arm and I said, “What is going on?” I turned around and looked at him, and I made a mistake because I looked at his eyes, and his eyes are really sincere. It reminded me of myself a few years ago when I was in my 20’s. “How do you raise money? What is the secret about raising private money? Hey, can you show me?”

Get Your Dreams Funded: How do you raise money? What is the secret about raising private money?
I didn’t have an answer, but instantly when he said that, I thought about it and I said, “There has been a PowerPoint that’s been used by our Angel group,” and I’ve seen it circulated throughout the Valley. For some reasons it’s helping a lot of people get funded. I said, “Tell you what, I’m going to give you my business card, you put PowerPoint on the headline, send me an email, I’ll send you a copy of the PowerPoint”, because in my mind I was going to take out the ingredients and just keep it general so people can have a framework. I gave it to him and later on, about 45 days later, he sent me an email that he raised over $600,000.
What’s interesting about that is because I’ve never seen it work outside of Silicon Valley. I’ve never seen it work outside of tech companies. For a guy who I didn’t even understand what he was saying to be able to raise that, it was like, wow. One of the things I do now is, for those that really want a framework to be able to raise money, I can’t say it’s perfect, but it allows you to think what an investor is looking for. I give this away, if you want a copy of that free PowerPoint that will help many people, just email, [email protected]. It’s no cost. It’s my community gift.
There’s a video on YouTube. Type in the word “equity crowdfunding” and it pops up, the number one most viewed video of all time for equity crowdfunding. It was a talk I did at keynote talk in Finland. I gave out that PowerPoint, and I think many people loved that gift, so they started spreading the video everywhere. Fortunately, it has over 200,000 views now. For the entrepreneurs that are looking for a template, take a look at that, GetFunded@DreamFunded. It also shows you ways to follow-up in terms of how to pitch us.
Fantastic. So much value added, so many great insights. You’re so generous with your time, your insights and your knowledge. Anybody who gets to work with you is indeed lucky, so follow you at @MannyFernandez on Twitter. Manny, I can’t thank you enough for being on The Successful Pitch today.
One last thing, there’s an upcoming TV show we’re doing. It’s a new type of show that allows the public to invest in these companies that are approved. More information will follow for those. Follow me on Twitter, Manny Fernandez on Twitter. You will find out the moment I can release it to everyone.
Good. Exciting little tidbits. That’s a great open loop. That’s how you get people intrigued, everybody. Give them a little teaser. Give them a reason to stay listening to your next tweet. Thanks again, Manny.
Links Mentioned
- J Robinett Enterprises
- John Livesay Funding Strategist
- DreamFunded
- How to Make Money Investing in Pre-IPO Stocks – Book
- Equity Crowdfunding video
- TiE Angels
- San Francisco Angel Groups
- Think and Grow Rich by Napoleon Hill
- [email protected] – get new book for free
- [email protected] – get the PowerPoint framework/template for free
- @MannyFernandez – Twitter
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