TSP007 | Ben Larson – Be Enchanting to Investors

Posted by John Livesay in podcast | 0 comments

TSP008 | Scott McGregor - Rocket Ride to Funding
TSP006 | Jim Beach - Pitching at The White House

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Episode Summary

Ben Larson talks on the importance of answering all the questions in your pitch and why the customer should come first before the product

Key Takeaways

  • 01:15 – People buy emotionally and then back it up with logic.
  • 01:25 – Ben explains his favorite acronym, P.I.G. (Passion, Intelligence, Grit)
  • 03:05 – The founder and CEO of Pandora received 300 “No’s” from investors.
  • 06:23 – Ben shares his favorite success story.
  • 11:30 – Have you ever been pitch assaulted?
  • 16:40 – In a pitch, have a question and then follow it up with an answer. Repeat this structure.
  • 20:20 – It’s about the person, not the idea.
  • 21:50 – Enchanting the investor
  • 25:40 – Don’t sell the product, look at how your customer thinks instead.
  • 28:15 – At Founder Institute, they focus on building a strong entrepreneur and not a strong idea.


[Tweet “One of Ben’s favorite acronyms is P.I.G. (Passion, Intelligence, Grit)”]

[Tweet “The confused mind always says no.”]

[Tweet “It’s best to assume there are no unique ideas, only unique ways to approach those ideas.”]

[Tweet “Target your assumptions and prove those assumptions wrong or right.”]

Links Mentioned

The Art of the Start 2.0 by Guy Kawasaki [book]
Essentialism by Greg McKeown [book]
Ben on Twitter: @blars0n

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TSP008 | Scott McGregor - Rocket Ride to Funding
TSP006 | Jim Beach - Pitching at The White House
Tags: Ben Larson, Founder Institute, funding, pitch, sellingsecretsforfunding, start ups, successful pitch