Referral Diva With Virginia Muzquiz
Posted by John Livesay in podcast | 0 comments


There is an art and science to being a magnetic human. John Livesay’s guest in this episode is Virginia Muzquiz, known as the “Referral Diva” and the Founder of Master Connector. Virginia talks with John about how you can influence without being manipulative. The key is empathy, which is the secret to quality referral partnerships and friendships. The sustainable method of referrals and connection is creating a team. You’ll need affiliates, ambassadors, and advocates who work on your behalf because they like who you are. If you want more tips on how to be magnetic, this episode’s for you. Tune in!
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Listen to the podcast here
Referral Diva With Virginia Muzquiz
Are you looking for a way to improve the number of quality referrals you get? Our guest, Virginia Muzquiz, is the Referral Diva who’s going to give you a plan on how to get referrals, execute the plan, track it, evaluate and repeat. Enjoy the episode.
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Our guest is Virginia Muzquiz, who is the Founder of Master Connectors and the creator of Referrals On Demand, which teaches solo entrepreneurs how to turn their network into a referral generating machine. With more than two decades of experiencing, developing and leveraging social capital to build a business, she has been teaching entrepreneurs and small business owners the art and science of filling their sales funnels with high-quality referrals.
She is passionate about increasing prosperity across the globe and uses her business to further the efforts of Ten by Three, an international nonprofit, creating economies of scale in third world countries by turning artisans into entrepreneurs. Her IMPACT FIRST philosophy inspires her clients to make different skills that inspire others to promote, connect and refer them to perfect ideal clients. Virginia, welcome to the show.

Referral Diva: There is an art and science to being a magnetic human and using influence without being manipulative.
Thanks so much, John. It’s great to be here.
Let’s go back as far as you want, your childhood, college, wherever you want to go and give us a little sense of when you start getting passionate about the value of relationships.
Every time someone says, “Tell me your story,” it makes me want to break into song and be like, “When I was a young warthog.” It’s from the lion king, I don’t know why that always cracks me up. I discovered the value of relationships because, as a kid, I grew up without them. I grew pretty independent. My brother is seven years older than I am.
He was off riding his bike when I was cutting my teeth on a tricycle. I didn’t have a playmate or anything. My mom was a woman who took great physical care for me but she was a victim of domestic violence and was deeply abused by her father. She was emotionally unavailable. My dad’s a grumpy old geezer and workaholic.
I grew up alone with Nancy Drew books in trees. I was a Betty Bossypants. I didn’t have a lot of friends. I didn’t have social skills, because where do you learn social skills as a kid? You learn them in your family. We didn’t do that. I grew up feeling lonely, disconnected and constantly seeking relationships and approval. What has happened is over time, I’ve realized that there is an art and science to being a magnetic human. Being able to use influence without being manipulative.
I work with people a lot when they say, “We want to be persuasive without being pushy when we’re selling something.” You have a different distinction around that as far as connecting in general, which is great.
I believe that there is a bit of a science to persuasion and influence but the difference between a narcissistic sociopath and a CEO is empathy. There are a lot of CEOs that are pretty narcissistic. I’m not being critical about that if you don’t understand what you do, what you say and how you walk in the world inspires or alienates people and you’re running around being the victim of your own bad behavior. I did one of those TTI assessments where they’re like, “Here’s your DISC and motivators.” There’s this like skill-based thing and it comes back. I have a 10 for influence and I have a 0 for empathy. I burst into tears years ago. I was like, “I am a sociopath. This is horrible.”
[bctt tweet=”Curiosity is the key to being more empathetic. ” username=”John_Livesay”]
The guy who did the testing said, “The simple fact that you can understand that influence untempered with empathy is a problem. It means you’re probably not a narcissist. You just don’t have a skillset.” I started coaching. Believe it or not, there are coaches who teach you empathy. It’s a vocabulary. I started realizing that understanding empathy was the key to quality selling, quality referral partnerships and, quality friendships. It’s that ability to understand, listen for and have some curiosity about, “What is John feeling in this moment and can I name it?”
I love that you said curiosity. That is one of the most underrated characteristics in a leader and people because it requires you to get the focus off yourself. You need to be interested in what’s going on in the world and learning a new skill. “I’m curious to learn about you. How did you get to where you are?” Any of those things lead to people saying, “You’re taking an interest in me. That makes me feel connected to you.” Ideally, the situation is reciprocal. There’s one thing you wrote in your LinkedIn profile. I’m a fanatic about reading those. It’s a great opportunity for people to tell their stories in a way that either pulls people in or pushes them away. How did the Referral Diva come up?
I was starting out in my coaching practice. It was 2010, 2011. I had purchased the Referral Institute Franchise, which doesn’t even exist anymore. It’s not a thing. The franchise rebranded and then got sold off. I realized the need for differentiation. You get behind a brand but you also need your edge. A friend of mine who was a mentor and an investor in my early coaching practice took me to this agency and said, “We’re going to take you to this agency. We’re going to brand you personally.” It’s going to be great. They’re way ahead of their time. They’re trying to give me a QR code and they’re like, “You need to be on Twitter.” I’m like, “I don’t do social media. It’s a time suck. I don’t want to do it. I’m not interested. I’m not going to Twitter.”
The owner of the agency walks through and goes, “Could you stop being such a diva?” The branding person that was assigned to my thing goes, “That’s it. Referral Diva, that’s you.” I was so incorrigible at the time. The definition of a diva is a woman of extraordinary talent. Not to brag but I’m extraordinary. I’m talented at the things I’m talented at, not much at the stuff I’m not but I’m talented at what I do. I started trying to embrace that side of the Diva brand. We are going forward and officially rebranding to the Referral Alchemist.
I love the book The Alchemist. That’s the name of your process, the Referral Alchemy. This concept that you talk about, we’re lucky sometimes we meet a couple of referral archeologists who keep us in mind, referrals and take the time to think about who’s a smart connection. Most of us don’t know how to hang out with those kinds of people, let alone how to be one. It seems to me that you’re solving both problems. You teach people how to become an alchemist in terms of being able to tap into the network in a meaningful way and then how to find others so that you’re spending time with the right people. That helps your own network, which makes you a better referral.
If you look at the Master Connectors logo that I have, it’s a Buckminster Fuller Geodesic like the Epcot globe. The idea here is, first of all, the triangle is the strongest geometric shape. Geodesics are built out of triangles and the best relationships are three-way. I gain influence when I introduce you to a third party. You’re connected to me. They’re connected to me. You’re connected to them. That strengthens our relationships all the way around. The other thing about a geodesic that is unique is that it is the only geometrical structure that gains strength and durability as it gets taller. That has to do with the fact that it’s round and dome-shaped. The taller it gets, the wider base gets. It makes it more stable.
The key to the whole alchemy piece is being able to hub enough connections that you can get anywhere around the geodesic because you have a point of connection somewhere. I’ve got an alchemy epic fail and then an alchemy epic success. The success story is Rob Goyette was on my show and I asked him, “Who do you want to know?” I make it my business to introduce the people I meet to the people they want to know who do you want to know. He said he wanted to meet John Lee Dumas.
It happened that somebody in my network had coached with him and had presented me to John to have him on my show. It was a brand new show, so I was terrified to have this conversation with John Lee Dumas. I didn’t schedule him. If somebody hands you, John Lee Dumas, on a platter, I don’t care how unprepared you are. He’ll make you look good, just say yes but I didn’t have the confidence to say yes.
I ended up calling Zach, telling him, “I’ve got this guy, Rob. Do you still have a connection?” He said, “I don’t but my friend does because my friend lives in Puerto Rico.” Zach introduced Rob to the friend, the friend introduced Rob to John Lee Dumas, John Lee Dumas introduced Rob to someone at this party and those two inked a massive deal.
It’s like the Kevin Bacon, Six Degrees of Separation in a way.
They say everyone is Six Degrees of Separation and that’s not the case. Dr. Ivan Misner and Michelle Donovan did the research. What they found was that only 29% of people are capable of doing it. It’s based on a study that was done where you had to get a letter to a destination and mail it to someone you knew, then they had to mail it to someone else they knew. Only 29% of the letters arrived at their destination. I imagine that there were letters along the way that could have gotten to the destination but for the apathy of the individual who got the letter. I got the letter but I was apathetic about sending it on to the next person.
Most people are weak in the follow-up. That’s a big distinction I see in particular.
It can be fun for me. It’s an adventure. It takes on this LARPing quality, Live-Action Role Play like, “How can I get to the next step? Who else could I ask? Where could I push? Where could I find it?” For me, it’s going on an epic quest. I won’t work that hard for everybody but I’ll work that hard for people who I think are merit that much activity.
[bctt tweet=”Get a referral engine by planning and tracking. ” username=”John_Livesay”]
It’s like the hero’s journey in a way. There are obstacles along the way but then the stakes are high. Let’s get into what problem you’re solving. What happens to someone’s business if they’re only relying on advertising and they maybe get the occasional a lot of the blue referral but they don’t have a system in place to create that or support that coming?
Generally, they’re stuck not getting any clients. That’s the challenge. Here’s the real truth, John. I’m not against paid traffic, print advertising, television advertising or sponsorship but they all take money because if you’re going to do it, you need to be ubiquitous. In order to do that, there’s this frequency element. It used to be people saw you 3 to 5 times and that was enough. Now it’s 12 to 17.
Somebody needs to see your Facebook ad twelve times before they’re going to click on it. How much money do you need to put behind that? You’ve got to know how to beat the algorithms, know your SEO words, have the right message and AB split test. It’s so overwhelming. I’m a $75,000 a year coach. You don’t have a choice but to use referrals. I have this Referrals On Demand system but it’s the most simple form. I use PETE, it’s an acronym. Meet my friend PETE, Plan, Execute, Track, Evaluate. Without it, you won’t have a consistent revenue stream.
Do you find some people are hesitant to make referrals? Let’s say you’re coach and you got a great client. Maybe they’re embarrassed that they’re even using a coach that they don’t want to tell their friends. I see a lot of people who are financial advisors like, “Any referrals you have?” Let’s say you’re doing a good job, whether you’re somebody’s empathy coach or financial advisor and you want them to send you referrals.
You ask, “Should they be giving referral fees?” What’s the process that you teach because I know you have an upcoming course we want to talk about? I’m trying to identify some problems that you’re helping people solve. Most people are afraid to ask, then they ask and they still don’t get it. They don’t know why. That’s what I see.
There are a couple of things here. Number one, referral fees don’t work, so don’t do it. I’ll give you $25 if you send me your mother. That’s not happening. The only place that it works is in joint venture marketing but that’s a whole other ball of wax. We can talk about that but that involves paying people high dollar cost of client acquisition and the average solo entrepreneur doesn’t even know what client acquisition costs are, let alone how much their cost of client acquisition is. There’s that element of that. What I teach is very relevant to joint venture marketing and it is an essential skillset because if I want you to promote for me, I need to build this relationship with you that has some reciprocal value. Referral fees, in general, don’t work. They will not inspire your clients to refer you.
Second thing, your clients are not going to refer you because you do a bang-up job for them. The idea is like, “If you go to a movie, you tell everybody about it. If you go to a great restaurant, you tell everybody about it.” I’m sorry. No, one’s talking about what a great coach you are on an intentional basis. If someone says, “John, you’re killing it. What happened while I was working with Virginia?” Only if someone notices and asks, “Will your clients do it?” Your clients rarely are going to put their neck on the line, mostly because they often don’t know what to say, how to do it or what to work?
The real money and sustainability are in creating a team of affiliates, ambassadors and advocates that willingly work, out of goodwill, on your behalf because they like who you are. They believe in your worldview, what you’re up to and want to further your cause because they think you’re the man and they want to proliferate that.

Referral Diva: The real sustainability is creating a team of affiliates, ambassadors, and advocates who willingly work on your behalf because they like who you are.
People can tell that when they’re hearing or even reading an email, they can tell whether it’s an authentic connection or not. I believe everything’s energy from a quantum physics standpoint, money’s energy, relationships are energy and trust gets transferred. That’s the thing that most people do not realize. “I got to get you to trust me. Let me show you all the social proof,” look you in the eye and all that other stuff that you need. What you’re offering people is the roadmap to how to get trust transferred. That’s how I would sum you up to somebody.
I would say that to be true and a lot of it has to do with clarity, clarity about who I am, what I want, what I’m up to in the world and my purpose. Why am I here on the planet? What am I here to do? What change am I here to affect? It’s the ability to communicate it clearly.
Clear, concise and compelling are my three Cs. I’m constantly teaching people with their storytelling skills. Let’s double click on the concept of you working with solo entrepreneurs. Can you give us 2 or 3 industries? Are they coaches? If so, what kind of coaches? Are they the guy who owns the dry cleaning business? I don’t think that’s who it is. Who’s your ideal client? Who’s this for?
I’m working with midlife expert entrepreneurs is where that’s coming in. Coaches, consultants and I consider a financial advisor, accountant and attorney. They’re all consultants of some sort. People that are using their expertise to solve problems for others. They’re selling something intangible. It’s easy to be like, “I’m selling magic markers. Do you need a magic marker? A magic marker will suit your needs.”
That’s fine but when you’re talking about things like money, deep dark secrets, transformational journey or whatever that is, you start getting into stuff that people are going to hold tight to the vest in the trust level for that. It’s not just I can buy it at Walmart, think this is crap, throw it in the garbage and buy something at Target. That’s not that easy.
Tell us a little bit about what you have coming up with this program, Referral Engine. Is it an online course?
It’s delivered live. It’s a hybrid coaching program. There’s video support. I’ve got the video modules for the support and then we’ll be meeting once a week for Q&A. We’ll be covering things like how do you align your business with your lifestyle? Most people are building a business and then trying to fit life in. My clients decide on life and then they align their business with that.
It reminds me of some people who have kids and then once the kid arrives, everything revolves around the kid. The parents suddenly lose the time to work out. They don’t see their friends anymore and everything’s about the kid’s life. There are other people who have kids like, “The kid is joining our life. The kid is not our life.” I was like, “What a great distinction.” It doesn’t mean you don’t take your kids to birthday parties but that’s what I hear you saying. Is that a great analogy?
It is. By the way, my two girls are capable of sitting on a bench for four hours and entertaining themselves with their thoughts.
No electronics needed?
[bctt tweet=”Align your business with your lifestyle.” username=”John_Livesay”]
No. My kids grew up in the Game Boy era. It boils down to, “What is it that you want to be doing? What kind of life do you want to be?” It’s, “I know what life I want to be living. With whom do I want to take the journey?” I call it defining your tribe. It’s getting in touch with your values, mission, vision, passion, purpose, the impact that you want to have and who do you want to invite in. Dr. Ivan Misner and Stewart Emery wrote a book called Who’s in Your Room.
It’s up to us to decide who we let in. If we let somebody in by mistake, get them out. It’s so good.
You can never get them out. Did you know that? Ivan Misner does this. He’s like, “Think of somebody that you kicked out your room.” You said, “Get out of my room.” Did you think of somebody? They’re still in your room. They are still living because they have taken up space in your neural network. Unless you have a frontal lobotomy and you have a cut-out, it’s not going anywhere.
The notion of defining your tribe is, “Who do I psychographically want to take my life’s journey with?” It’s number one. Number two, “How will they know that I get them?” How do we communicate? I’m communicating to you how I see you. What you need to be thinking when I’m talking to you is like, “How did she get in my head?”
That goes back full circle about the importance of listening, being curious and having empathy. When you hear someone express a challenge or a problem they’re having, you can then say, “If you’re having this, I bet there are 100 or 1,000 other people like you.” That becomes part of the concept for your marketing. This whole concept is fascinating of how we communicate and what trust is. Virginia, where can people go to find out more about you and your wonderful program about building this Referral Engine?
You can locate information about the Referral Engine at MasterConnectors.com/ReferralEngine. On the forms there, it says like, “How’d you hear from us?” If you found out about it here, make sure you fill that out and let us know so that John gets brownie points and kisses.
Thank you so much. What a treasure. I love that you’re so passionate. Your daughters are lucky to have you.
Thank you so much, John. I appreciate it.
Important Links
- Virginia Muzquiz
- Ten by Three
- The Alchemist
- Rob Goyette – Previous episode on Business by Referral Podcast
- Referral Engine
- Who’s in Your Room
- Better Selling Through Storytelling Method Online Course
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Accessing Your Massive Untapped Potential With Lynn Thomas
Posted by John Livesay in podcast | 0 comments


Accessing untapped potential is difficult because you don’t know what you’re capable of. The only way to find out is by challenging yourself. Lynn Thomas, CEO of Thomas Consulting, Inc., joins John Livesay to discuss how you can uncover areas for growth and development. She started as a tax attorney, but that did not stop her from transitioning careers and exploring opportunities, finding what truly works for her. She highlights the importance of emotional intelligence in facilitating your growth to becoming your peak self. The possibilities are endless, and it’s up to you to take the proactive step of coming out of your comfort zone. Find out how you can do that and other advice on dealing with rejection and employee retention.
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Listen to the podcast here
Accessing Your Massive Untapped Potential With Lynn Thomas
Our guest is Lynn Thomas who talks about emotional intelligence as both personal awareness and personal regulation. She has great insight as to when it’s time to leave a job. I’m going to wait for you to find the answers on the episode. I hope you enjoy it.
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Our guest is Lynn Thomas, who’s a dynamic energetic leader with years of experience in customer service and retention. Also, with a proven record selling and sustaining more than 480 long-term clients purchasing best-in-class customer retention, loyalty and experience programs to improve customer and employee retention. Her expertise in creating and executing tailored client presentations and adjusting implementation plans based on relevant information assures client delight. She’s skilled at inspiring others to accept change and adopt new behaviors to deliver extraordinary client experiences and has strong leadership and relationship-building skills. She connects with people instantly and works as intimately as possible in a corporate setting to empower the employees and foster change. Welcome to the show, Lynn.
Thanks so much, John. I’m happy to be here.
Let’s start with your own story of origin. You can go back to when you were a tax attorney at Arthur Andersen or when you got your law degree, wherever you want to start the story.
Growing up, my father loves his job, which I didn’t realize how unique that was. He would come home singing and dancing, having a good day and tell us what was going on. There was this mindset that work was fun that was ingrained in all of us. It’s what allowed me to transition to different careers because as soon as I stopped having fun, my mindset inside went, “This isn’t the right place for me. This isn’t the right job.” I started as a tax attorney at Arthur Andersen. There are aspects of that that I truly loved, but I was getting feedback which is the key way to see what untapped potentials you have. Some people would say kindly, “You’re much more gregarious than we are. You’re comfortable standing up in front of a room talking or speaking.” I was like, “My parents are both speakers. It’s not a big thing.” They said, “Maybe you dress with a lot more colors.”
I got the sense that I was not bad but different. I didn’t hear this as negative. What I got for myself is I loved interacting with people. Not for 5 to 7 years more would I be at the partner level. For me, I don’t mind supporting for being behind the scenes but I’m best out in front or make the greatest impact out in front. I left. I went to Bank of Boston as a private banker, which I loved but in about eighteen months, I boiled it down to five different types of clients. Within about 3 or 4 minutes of meeting somebody, I could figure out which one they were. It wasn’t that challenging. I was recruited over to be a change agent for a division of the bank that was changing. This is an area that had not gone through any change for decades. They want them to change really quickly. The end result was that of the 1,800 people there, 2 people had heart attacks. One had died and was out on disability.

Accessing Untapped Potential: Be willing to go out to the skinny branches, reaching for the best fruit, reaching for the next step.
It was clear they were managing it well. That was great. They acknowledged that but I went out and found somebody who was willing to give a pretty thorough explanation of stress and that amount of stress. Stress is the new age thing back in the late ’80s, early ’90s. I came in and spoke to the head person. I said, “These people are good. They give a discounted rate because they’ve never worked with anybody here. It’s $500.” He said, “No.” I said, “It’s for everybody.” He said, “No.” I said, “I’ll pay for it.” He said, “No.” I remember at that point, the hair stood up in the back of my neck and I was like, “I want to get out of here.” I turned around and I resigned the next day. It was yuck. If this is about using people to get to the corporate bottom line, I’m not part of that. That’s not who I am. There had to be better ways. I knew there were better ways. That’s why I left and founded my own company.
I look back on it like, “Lynn, you gave up three careers.” The end of it wasn’t fun. It wasn’t challenging for me. It wasn’t using all of my untapped potential and some of it being tapped. I was fortunate I wound up working with the gentleman, Scott Jones, who did invent voicemail. He was enthralled with a lot of the work I did. I worked with his company for years. They had gone through a change. They were moving from where they started as a small tech company to a larger company. Usually, when a company moves, production goes down and they couldn’t afford for it to go down. I was working with all the various different teams. I was keeping them all inspired and motivated. I’m encouraging them to embrace the new place and how to make it their own. It wound up that their production has gone up. I was very delighted with the results there. I learned a lot from Scott.
One of the things Scott took away from what I said and took it to another level is doing two things uncomfortable every day. He does ten things uncomfortable every day. He gets a patent about it every two years. People say, “That’s a lot.” I said, “How do you do that?” I’m like, “Does he go anonymous?” I think so. He’s been doing that for years. Those are the source of his a-has or his new insights. Also, what he does is comes up with twenty solutions or options to his greatest personal professional problem every day. When he wakes up, whichever pressing, he forces himself to do that.
The great thing about that is I do it probably twice a week. I’m not as disciplined perhaps as he is. I said, “Scott, why twenty?” He said, “The first 3, 4, 5, everyone’s going to come up with. They are off the top of your head. That’s what we were going to come up with. “You have 5, 6, 7. Up to ten is okay.” When you start getting around 14, 15, 16, you’re combining them. You take a little bit of 3, maybe 5 and 11 and you’re like, “Wow.” The first time I did this, John, I felt this different level of creativity that I tapped into. In school, college, graduate school or law school, nobody ever said come up with twenty solutions.
It’s impossible. You’ll come up with one and you’re done. Let’s double click on some of the things you said here. There are so many great takeaways. The first one is it’s time to leave your job when it’s not fun and not challenging. That combination is the key. Sometimes something could be fun but you’re bored or you’re not having fun and it’s challenging but it’s tedious. When you have neither fun nor a challenge going on, that’s a lethal combo. I had not heard anybody put those two things together as criterion for when you know it’s time to move on. I like that.
[bctt tweet=”Time to leave your job when you are not having fun and not being challenged.” username=”John_Livesay”]
That’s for me. For other people, it may be different but I like to be challenged and I know that will push me deeper into different resources I have and finding the energy. It’s fun to do.
It’s a valuable thing to take a look at and we’ll tie it into EQ. The other thing you said that I like is to do two things that are uncomfortable every day. That could be taking a cold shower. It doesn’t get any more comfortable if they did it. It doesn’t suddenly make it comfortable. One example of that is taking a cold shower. I started doing that and I realize that you get pushed out of your comfort zone and you’re like, “I can tolerate this. Therefore, if anything else happens in my day that is uncomfortable, I’ve already got that muscle working a little bit.”
That’s a great way to do it. I’m not sure taking a cold shower is ever uncomfortable. You may get a little more used to it. Your body is not as shocked but the idea of being uncomfortable, I wish I could say I made this up but I was listening to Tom Peters years ago. He’s, if not the highest, one of the highest-paid consultants in the country. He was talking to all of us in this large audience and he said, “Would you go to work the same way every day, take the same route, the same exits, park around the same place, walk-in with the same people, eat with the same people at lunch, go home the same way, stopped to get the milk or whatever you need to get? At night, you watch the same programs. On the weekend, you hang out with the same people?” I said, “Where the heck you’re supposed to get new ideas?”
That was one of those blinding flashes to the obvious. You’re like, “If I do the same, I’m reinforcing confirmation bias.” What he said is, “Every time I go to the airport, I pick up a magazine I know nothing about. The rest of you pick a magazine you know something about to be comfortable.” I’ve started doing things like that, doing hobbies or things I’m not good at all. I’ve learned different things about myself. Doing two things uncomfortable every day becomes fun. For Scott, he needs no coffee or orange juice. When you wake up and you’ve done 10 years of 10 a day, you run out of them.
He’s like, “What am I going to do?” He’s like jazzed. He’s like, “We got to come up with ten things.” He knows the value of it but it’s his fun way to start the day. The reason we do that is if we stay in our comfort zone, what we all wind up in and it could be an exaggeration but not is a lead line coffin. We die if you stay comfortable. I’m not saying it’s wrong. I advocate if you want to reach new potentials and see new abilities come forth, which we all have, if you stay comfortable, you’re probably not going to find those. I don’t have any judgment on that. It’s wasn’t for me.

Accessing Untapped Potential: You can always learn something from a hardship.
I’m working with an insurance agency out in California. They brought in a new CEO. The first time they’re comfortable, they’re going to fire them because they said they want to be on the leading edge. That’s daring. If somebody said the fruit grows on the end of the skinny branches, that’s where the fruit grows. Sometimes going out there, you may fall. You learn your lessons. You stand there. You wipe yourself off and you climb back up the tree because that’s where life’s happening. Be willing to go out to the skinny branches, reaching for the best fruit, reaching for the next step. Maybe a mistake and you fall. “What did I learn?” Go back. At least for me with what I’m doing is all different types of skills to help clients because I don’t know in any organization what is needed for them to reach the levels of where they want to go and be.
This concept of if we’re not stretching our comfort zone every day that we will be in the same zone. My observation is even if you want to stay in your comfort zone, you can’t. It keeps shrinking if you’re not pushing and growing it. I wanted your opinion on that. Have you noticed that in your own life or others where they go, “I’m not going to learn any new things,” then you’re like, “Not only are you not growing but that comfort zone gets smaller and smaller?” You can’t stay where you are. You’re either growing or shrinking. There is no, “I’ll just stay here and coast.”
What I say when I’m doing a speaking engagement or something is if you do live your work the same way now as you did yesterday, you’re falling behind the crowd. Every day it was uncomfortable to do something new and different. That’s important because everybody’s out there, especially with COVID. COVID has taken us all into amazing uncomfortable stuff. I don’t think there’s anybody that’s been able to escape it. It’s been uncomfortable. It’s produced anxiety, stress, PTSD, grief and lots of horrific situations. It’s not positive but I’m a person who always believes that I can always learn something from hardship, from difficulty. There are always opportunities. There’s something always there.
What I see with COVID is that all of a sudden, the way companies can attract and retain top employees is by giving them almost unlimited development choices. Employees are thinking, “Am I going to be employable in 2, 3, 5, 7 years?” Who knows? The only protection is whatever your job is or whatever your skills are, you have to be on the leading edge, working with those on the leading edge or somehow engaging with them.
People say, “I don’t want to change.” Let’s say, “Let’s be clear. If you don’t want to change, that’s okay.” You’re rapidly becoming obsolete because things are changing. I read somewhere that COVID has accelerated the pace of digital technology for 4 to 6 years. It’s put us in 2020 where we’d be at 2025 and maybe people will feel like, “This feels more like 2025 or what I thought it would feel,” but we’re here. A lot of companies, a lot of Millennials and Gen Z say they are assaulted by the level of technology at some companies. The insurance legacies still hang onto some of that. It’s like, “Just give it up.” You have to make sure you’re giving your employees the best tools, especially those who are technologically savvy. You want them on the best.
[bctt tweet=”Do two things that make you uncomfortable every day.” username=”John_Livesay”]
Maybe you’ll see, “That will make this even faster, better, more robust, deeper or whatever the quality is that they want it.” Listen to them because the people older are not going to probably come up wit6h those ideas. That generation is going to figure out how to do those things. Listen to employees. When I find companies saying, “How do we bring them back?” My newsletter is coming out. I talk about it in that. What I find the best, John, is a series of decisions. Not one decision because nobody knows. Maybe months from now, COVID is going to get worse. Maybe it will get much better. We don’t know.
To make any decision permit, it’s like, “We’re going to start with everybody coming in two days a week. Let’s say Tuesday and Thursday.” Those days that they’re in, give them a reason to be in there. Set up meetings, collaborative and have people socially talking about what they did over COVID. What worked and what didn’t work. How did they deal with stress? Engage in them. I read about one other show telling about a client. It was a high-tech guy but he did is he changed the company. On the whole first floor, he’d put sofas and allow their tables that could come off and they could use. Most people were doing work there as they were talking with each other and there’d be much more productive.
Some people went upstairs after that idea but when people came in, the first place they went was the sofas. It was open and it was free food. He said people are more productive than ever. People want to come in, which he didn’t know what was going to work but he wanted to make it as attractive as possible. Ask your employees what they do like about working at home. Can you recreate some of that at work? Do they like the fact that they can take a break and go for a walk, run some errands, chat with some people, sit down or do yoga? What is it that people are doing? Is it Peloton? Get a few machines around. Who knows? To replace an employee, 300% or 500% of that employee’s compensation and that’s just to get on the skills. It will take 2 to 6 years for them to be as productive. If you have people who are talented, sit down. “What’s it going to take to keep you here? I want you.” If you don’t give it to them, they’re going to leave. You can sit back.
Don’t wait for them to have another offer before you try to keep them, is what you’re saying.
You make it so engaging for them. They’re heard, seen and valued.

Accessing Untapped Potential: If you don’t want to change, you’re rapidly becoming obsolete because things are changing.
That’s what people want. It doesn’t change from childhood when we jumped in the pool and say, “Look at me, mom or dad.” We want to be seen, heard and feel valued. I had an experience of what you’re describing. I was attending an internet marketing party virtually. That was originally in Austin. They started having them in person. He said, “We’re going to take something that we did on the Zoom calls, which is the random breakout rooms where people would meet new people and make it happen here in the real event.” Depending on what your name tag color is a number, you’re going to be going randomly into a corner to talk to people. We found that most people keep talking to the people they already know.
We’re taking a virtual experience where it was random that people liked and recreating it in a real-life experience. That’s an example of what you’re talking about. Figure out what people liked about the virtual and figure out a way to make that new real-life situation going back to the office. I would be remiss if I didn’t ask you about emotional intelligence, EQ because this is one of your areas of expertise that gives you these amazing results of employee retention and productivity. Let’s start with your definition of what it is and what the biggest mistake you see people making with it.
The higher emotional intelligence, the ability that gives you to be able to use your feelings and emotions, understand other people’s situations, use them, harness them, to be the best you can be and your team can be. I’ve been to some organizations where I had a situation where this one woman was not perceived her value to exceed everybody else’s. She was 11, 12, on a 10-point scale. Other managers didn’t value her. She thought she was the best and had great relations with everybody. When she took emotional intelligence, it was low. I’ll call her Harriet. I say, “Harriet, you didn’t come out high in emotional intelligence.” “It’s just a test. Dismiss it.”
I said, “Let me show you what the average of the company was. You’re twenty points less.” “No big deal.” I said, “It’s not a big deal but it’s significant if we look at some of the feedback you’ve gotten from the other managers.” “I’ve been here longer and they’re jealous of me.” She had her story. I said, “I don’t think it’s the whole story.” She was so blinded because she said, “If I’ve said that, I didn’t mean to.” What people don’t get and this is something that took me a long time to get too is I had to take a lot of responsibility for what I say how it lands on who I’m speaking to. She said, “I didn’t mean to hurt them. I don’t mean to hurt their feelings.”
“Because I didn’t mean to hurt your feelings, I’m not responsible,” which is so insulting.
[bctt tweet=”EQ is personal awareness.” username=”John_Livesay”]
You should have the feelings you have. It’s invalidating their feelings and then dismissing them because “I didn’t mean to so therefore you’re wrong to have them.” It’s like, “No.” It’s taking the risk. One is people take responsibility for how it lands. If you get feedback regularly, you listen, you interrupt or you roll your eyes. Whatever behaviors people do, many of them are not aware of it so it’s great to give people feedback if they’re open to it.
Emotional intelligence versus personal awareness is the beginning of it. Only 1/3 of us, John, at any moment, know what we’re feeling. You have 2/3 of people not even know what they’re feeling. That’s just the beginning. There’s this thing I use called the feeling wheel. If you Google that, people have about twelve different words through their feelings. “I’m mad, angry, sad, pissed or happy.” The more you can expand that, “I’m annoyed. I’m content,” the wider range of feelings we can experience. One of the ways to increase personal awareness is to become more aware of your feelings. What triggered them? Why are you feeling them? If only a third of us are doing that, there’s 2/3 that has a lot to learn about that. That’s not good or bad.
With COVID, people better be much more aware of the feelings because we may inadvertently stomp on someone’s feelings. There’ll be people that we feel frustration, sadness, anger and do not know what to do with it because those typically didn’t come up much at work. I predict they’ll be coming up a lot at work because they’re going to be missing the old or how they did it the old, not liking the new or who they’re sitting next to, who they work with. This person didn’t come back and they really miss that person. It’s going to take a while for companies to go in that.
That’s personal awareness, then personal regulation, which is that people are able to regulate your feelings internally. You don’t yell. You don’t shout. You’re not abrupt. Any of the ways that I call anger leaks out like, “I’m not mad. Why should I be mad?” “I’m not hysterical. This is not hysterical. Do you want to see hysterical? I’ll show you hysterical.” I can manage that. Sometimes that’s taking deep breaths and say, “I need a moment. I’m triggered here.” Be honest with employees, “Can we take five because I need to go take a walk, I need to go to the ladies’ room or something?” Be aware and vulnerable. We’re going to die with triggers. It’s the way we’re built. For me, managing them, owning them and saying, “This is not appropriate for me to respond because I’m not going to respond from a solid place and happy place inside me or a positive place.” That’s emotional regulation.
That’s the area I find is probably where there are lots of blind spots. A lot of people are conflict avoidant and they don’t want to admit it. I apply it to mine. He finally said, “I think I minimize that conflict. It’s about to blow up the company.” He saw it separately as each individual event. I pointed out, “Didn’t you see that in that meeting? Every time you said risk, this person is like, “That’s not a big deal.” You still check it out and you never checked it out.” I forgot about that. He used to get back to me.” “He doesn’t want to take risks and you’re conflict avoidance so nothing’s moving forward.”
We live in our own world. We live in our own brains. We think the whole world is thinking and operating like us. As he became more aware of that, he would hold people accountable and responsible for getting back to him but he didn’t see that. A programmed from childhood is a lot of what gets through our particular activating system in the back and what we think is important. He probably learned comfort zone is not important so I’m not going to pay attention to them. They’re pretty important.
Let’s talk about something in terms of what most people do whether they’re in sales or not, which is rejection. How does EQ come into play with rejection, especially around the feeling wheel? Most people when they get rejected feel either sad or mad. It certainly can trigger previous times when they got rejected. Maybe even in their personal life, not in business life. If a client stands you up or cancels at the last minute, has some flimsy excuse and it’s the 2nd or 3rd time they’ve done it, then if you’re angry from being mad, you’re like, “Why do people think they can treat me like this?” You feel not seen and heard or certainly don’t feel valued. How can someone pull up from that downward spiral using EQ when the rejection stuff is kicking in, either they’re mad and/or sad?
I would say feel fully in a safe place. I believe in expressing feelings in safe ways. The best sound for anger is breaking glass. You can send away for this ball that you can throw it and break the glass. My psychiatrist told me about that. It feels great or yelling in the car safely. It’s expressing it in some way. Sometimes you’re talking through it for myself. If it’s the 2nd or 3rd time, if that happened to me, I’d say, “I have to have some accountability here.” If the person canceled once and had a flimsy excuse the second time. I went back a third time. That’s my motto on my face. I gave anybody a second chance and if they cancel, it’s about them. They didn’t want to deal with whatever I was offering. It wasn’t the right time. They were willing to speak up. They don’t want to say, “I’m a good salesperson or something.” They don’t want to say no.
Let me get that forward. It’s about them. As a salesperson, if somebody says no, whoever at that point was on the phone talking to them as you were talking to them, anybody else, they would have said the same thing. It’s about them. They’re saying no to something. The real question to you, John, is what did they say no to? It takes seven noes to get to a yes typically. They say, “No, it’s not the time. No, I don’t like what you’re presenting. No, I don’t need it.” It’s like, “I hear your no. Could you tell me why?” You may find out it’s not what you’re thinking. Not all noes are equal.
We love to jump to take it all personally. A lot of it has to do with that. Their whole life is out of control. They’re canceling everything. You only experience it on your end. That for me is one way to deal with a rejection thing where I go, “Am I taking this personally?” Also, the mindset of scarcity or abundance comes into play. “Am I putting all my eggs in one basket? If this person doesn’t buy from me or like me, does that mean no one’s ever going to like me or buy from me?” No. They’ve shown you your true colors. Thank you. I get it. I’m not going to keep pursuing this. I’ve got an abundance of people who will show up and do want what I want. I don’t have to get into this downward spiral of believing that things never work out. In fact, the opposite is the mantra that things are working out for me all the time.
[bctt tweet=”Feel fully in a safe place. Express feelings in safe ways.” via=”no”]
If someone’s giving you a true no, that’s great because there’s one fewer prospect for you to talk with. If it’s a true no, you’d investigate it, it’s great. That’s to you. “She’s the best. Let me move on.”
Any last thought or quote you want to leave us with?
I don’t have a last quote but I want to give an example with shirts. If I go and I pick out one blouse, the blouses don’t sell, “She rejected me. Why does she do that?” “It’s not about the blouse.” It’s like, “This is what I prefer that works.” Other ways to untap the potential is to put yourself in unusual, different situations like eating different food. When we were young, every Sunday we’d go eat at lots of different restaurants with all the different kinds of cuisine. My parents would say, “Try it. You’ll like it.” There are very few foods I don’t like. We go to different places to dance, have fun and see all that.
Look upon the world as being curious as a fun place. “Where do I find out new ways to do things, new ways that people handle? What is the new perspective? How can I see this differently?” Ask somebody, “If you were in my shoes, how would you see this?” Finishing with emotional intelligence, the relation management part is the hardest and that’s the fourth quadrant. That’s how you manage. My relationship with my daughter vis-à-vis my relationship with my client. It takes a lot of emotional and social awareness. Sometimes people want to jump into those and it’s very hard to do. I’d say the book Emotional Intelligence 2.0 is a great one. It gives ideas of how you can increase them all. If you think about EQ, you can always increase it. Not like IQ. IQ always increases and easily. They tell you easy, fun things to do. Explore life, have fun. Be like my friend Scott where you wake up saying, “What am I going to do uncomfortable?” Enjoy.
What is the best way for people to reach to you if they want to work with you as a consultant or hire you as a speaker?
My email is [email protected]. I welcome any questions. I can also tell you how to say anything to anybody and make it sound nice. I’ve been told. I’m happy to do that if you don’t know how to say something. It’s possible that you said a lot of empathy over there in however I want to hear it.
Lynn, thanks so much for sharing your EQ, your passion and encouraging us to get out of our comfort zones.
It’s my pleasure. Thanks so much, John.
Important Links
- Emotional Intelligence 2.0
- [email protected]
- Lynn Thomas
- Better Selling Through Storytelling Method Online Course
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Earned Power With Alan Utley
Posted by John Livesay in podcast | 0 comments


Many promoted leaders are handed token power that runs out. To be a good leader, you need earned power. The show’s guest today is Alan Utley, MBA, a speaker, trainer, and coach who has shaped his career around helping leaders reach for their goals. Alan discusses with John Livesay that you create earned power when you tap your ability to influence. When you’re good at what you do and stay good at it, you build credibility. Join in the conversation and discover the power of leadership that lies inside you. Tune in and unleash your earned power!
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Listen to the podcast here
Earned Power With Alan Utley
Our guest is Alan Utley, who’s an expert in leadership and HR. We talked about how leaders have earned power, not token power. He has three key elements that make a good leader and how to avoid the struggles that leaders face. He said that, “Leadership needs influence, which needs power.” Enjoy the episode.
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Our guest is Alan Utley, who’s a San Antonio local. He’s a speaker, trainer and coach who shaped a career around helping leaders reach their goals. Tapping into over twenty years of human resources expertise, working across corporate, nonprofit and academic spaces, Alan consults with emerging leaders and senior executives on topics that range from careers to leadership, to organizational effectiveness. He’s very passionate and optimistic. He’s on a personal mission to help unlock and ignite human potential. He’s an overall interesting, well-educated, smart guy. I’m happy to have him. Welcome, Alan.
I’m not as smart as you made me sound but thank you for doing that. Thank you for having me. I genuinely love what you do. I’m a fan of all your shows. I’m glad to be part of it.
Let’s dive in. If you know, I love to ask about the story of origin. You can take us back to childhood or when you were deciding what you wanted to major in in school. What do you think was the genesis of you becoming you?
I’m going to show you, my inner geek. I love this question because it reminds me of superheroes. I love that they all have an origin story. My favorite part of any superhero story or movie is where they came from. I like it too when you think about it from the perspective of what I do with working with leaders and coaching leaders. I always like to start with who they are, where they came from, their origin, what shaped their career, the people and the experiences that define what kind of a leader they are and who they are. When I think about where I want to go back to, I’m going to go back to sixth grade. I grew up in Texas. For those who also grew up in Texas, you might remember in sixth grade you take Texas History. That’s the History class. We had an individual assignment. The assignment was to tell a story about the Battle of the Alamo.
[bctt tweet=”Your title is token power that runs out. ” username=”John_Livesay”]
The only real instruction was to be creative. I’m sure the teacher was expecting stories or something artistic colored written on paper. Back then, I decided I was going to grow up and become a film director in Hollywood. I’ve got all my friends, even some of my classmates in that same class. I hired my dad for the weekend. We went out and we scouted a bunch of locations that we thought looked like 1800s Texas, which they didn’t but we thought they did. I had the coonskin cap so I became Davy Crockett. We cast everybody. I directed this thing. We spent the weekend telling the story of the Battle of the Alamo. We are talking about a video camera with a VHS cassette inside of it. We would shoot it, we would stop, we would watch it and we would say, “That wasn’t any good.” We rewind it, and then we would record it again.
It was in-camera editing. We made it up as we went along. We thought it was being historically accurate. Who knows if it was or not? When the whole thing was over, I remember getting all my classmates together. We’ve got in front of my dad’s television. We watched it and rolled on the floor laughing at how bad it was. It was terrible. I’ve got an A though so there’s that. I did get an A for the level of effort. We did a sequel, John. We’ve got everybody together a few months later. We said, “We are going to do Texas Rangers.” Like any good sequel, it was a bigger cast. There were more deaths and a bigger budget. It was bigger and better. Why is this significant? When I think back, it was the first time that I took on any kind of leadership role. What inspired me to do it was doing something fun, doing something creative, getting to do something with people and tell a story.
If I think about it, what I was fascinated by back then, the reason I wanted to be involved in movies, acting and I continued acting all the way through high school and college is that I was fascinated with people and human behavior. Eventually, my studies took me into learning about organizational behavior and leadership. I eventually found my way into the human resources world working with leaders and teams, also getting to teach students in a university setting about leadership.
In this HR career professional world and being a practicing leader myself, I have been in a position to help shape leaders and be the best kind of leaders that they can be. It’s more behind the scenes like a director, more of maybe a producer role. I’m not necessarily the business owner or the business leader out there doing it. I’m the guy behind the scenes helping the leader be the best that they can be, focusing on their career, culture, leadership, organizational effectiveness and all these things. That was the beginning of what inspired me to get into what I’m doing now.
I always tell people, you are the movie director of your own life and your career. If you don’t like what’s happening, you can say cut. You can change the location, change the cast. The leaders aren’t very involved with hiring the right cast, the right team. In fact, at Disneyland, they call them cast members so that fits that culture. Let’s go to some basic concepts of what makes a good leader, Alan. Is it different than it used to be?

Earned Power: What makes a great leader is something you have to discover.
Some things are different than maybe they used to be. A perspective that I have gained over the many years working inside organizations and working with leaders across different industries is I have discovered that the leadership struggles are the same. No matter what you do, where you work or what kind of situation you are in. I find that a lot of leaders fall into the same kinds of mistakes, especially new leaders. What makes a great leader is something that they have to discover. I want to talk a little bit about what a new leader runs into. If you think about what gets someone into a new leadership role for the very first time, it’s often a promotion that comes from being a good individual contributor.
For example, if you are a great salesperson, sometimes they go, “We are going to promote you to be the sales director.” You are like, “I have never managed anybody in my life. What do I do?”
If you think about the entrepreneur who has a great idea, who has gotten the investment to start a business, they are going from innovator to actual business leader. In your example of a salesperson, it could be an engineer, an accountant, a marketing person or anybody. They are great at what they do but they haven’t yet proven any kind of leadership capacity. They haven’t necessarily learned how to be a leader and they don’t know what it takes to be a great leader quite yet.
What I find that they all tend to do is access the first thing that they can think of, which is their title. When they need to get something done, they go to that title, which I consider to be what I call token power. It’s bestowed upon them. It’s handed to them from the very beginning. It’s like a crutch. If you have ever used a crutch for a long time, you know that it starts to hurt. What they do is they become the boss. Sometimes they become the mean boss. They haven’t discovered that what made them a great individual contributor and maybe even a great teammate was their hidden ability to influence.
Leadership needs influence. Influence needs power but power is a limited resource. This token power idea is a limited commodity. This is going to be a little cheesy but think of it like a battery. A battery has built-in power. You take it out of the package. It’s ready to go. It’s like handing somebody a title. You’ve got power immediately but like any battery, it’s going to run out eventually. When you have run out of that initial source of power, what are you left with? You have to find another source. Where you have token power, you then have earned power. That is what makes a great leader. You have to discover and understand that to lead people and people can choose who they want to follow, you need to tap into your ability to create influence by creating power.
[bctt tweet=”Leaders need influence which requires earned power. ” username=”John_Livesay”]
Earned power comes from people respecting you first, not because of your title but they respect you as a person. Probably you have respected them as people and individuals so they return the respect. It’s not something you can demand, “You must respect me.” Unless you are maybe the king or something of a country or playing that character. If leaders would realize that if they show their team respect, then the team will respect them, which then gives them some earned power as opposed to demanding it or its token. “You must respect me because I have this title.”
I will never forget once I’m working for someone who was in the publishing industry. She went from ad director to associate publisher. I happened to be in her office when her new business cards arrived. You would have thought she won the lottery. She was so excited about it. I was looking at her like, “I don’t get it.” I was never motivated by that. That was a big goal for her to be able to say, “I’m an associate publisher. I’m on my way to becoming a publisher.” I was like, “Congrats.” It was so odd to watch somebody in their own internal head. It had nothing to do with, “Therefore I can make a better difference.” It was all about her and her need to feel okay based on that power. What else can a leader do to earn power besides giving respect first?
I’m in 100% agreement with you about respect. I break it down into three components for me that makes the most sense. One is simply being good at what you do. You’ve got to have that built-in credibility. Most people will have that. They’ve got promoted because they were good at what they do but they have to stay good. They also have to be good at managing, which everyone will agree that management and leadership are two different things. You’ve got to be good at that. You have to be trustworthy. For me, that’s being transparent about what you are trying to do. It’s being transparent about your agenda and not being manipulative. Not trying to play games and work an angle to get somebody to do something.
Let me think of an example of that. Let’s say if someone says, “We are going to have to have some layoffs but when the layoffs are over, that’s going to be it. We won’t do it again for the rest of the year.” Three months later, they have another round of layoffs. You have lost trust. Even if it was your intention and you didn’t know you were consciously lying, you would still have lost that trust factor because that’s the biggest disruption that people are always afraid of.
They often may have said that too because they wanted to keep that individual engaged and motivated, keep them from living on their own. They gave them this false sense of security, whereas if you had simply said, “Times are tough. We need to weather the storm. We need to make some big changes. I want you to be part of the solution. I need you to help me not be in this situation again. We could get here again but if you stick it out with me, imagine the possibilities.”

Earned Power: Be good at what you do because you need to have that built-in credibility.
Let’s jump back to what you said in some cases people go like, “Leading and managing, I would love a distinction.” Leaders earn power. Managing people, that’s a lot more day-to-day stuff. “You are not coming in on time. You are not delivering your projects on time. How do you handle that?” Is that an example of managing?
It is and thank you for going back to that. It’s about planning, organizing and controlling. I’m referencing a leadership and management concept that John Kotter wrote about many years ago. You think about management as short-term, leadership as long-term. Management is about being clear about what people need to do when they show up. “I’ve got a business. I have a job that I need to get done. I’m going to hire John to do that job. I’m going to be clear about his roles, expectations, responsibilities and what time to show up to work every day.” It’s about how you churn the machine to keep the business running. Leadership is the inspirational piece, the vision piece, the human aspect.
A lot of people are stuck in the weeds and they don’t ever express their vision. People feel like they are being micromanaged without any vision of what life could be for the company, them or anything. You need both. You can’t just give a vision without expectations. I remember hearing a story of a company hiring young people right out of college and getting so mad at them that they would show up at 9:30, 10:00. They said, “What time did you tell them?” “We didn’t.” They did an internship where people could stroll in whenever they want, as long as they’ve got the work done or they worked late. If your culture is different if you haven’t expressed that and expect because your generation showed up at 9:00 AM on the dot, is that important here depending on the jobs? Are the phones getting unanswered? Are they doing software development that no one is wondering where they are?
The other phrase I have heard so many times and I would love your expert opinion on is hire slow and fire fast. Many people go, “We’ve got a job opening. Let’s fill that as fast as we can,” especially if it’s a sales opening. “We don’t lose a lot of revenue and have that territory open too long.” They rush and they get somebody who doesn’t perform or isn’t a good cultural fit. They are like, “Let’s give them another chance way past the 90-day mark because we don’t want to go through that process again.” It takes a lot of emotional intelligence to wait for the right person, as well as confronting the awkward. “I made a mistake.” Let somebody go sooner than later. What are your thoughts on all of that?
I am familiar with that concept as well. I have been known to repeat it to many people and leaders because they have made a quick decision that ultimately didn’t pay off and then you need to part ways with them quickly. I thought about this. There needs to be a caveat. In the environment that we are in, companies need people. I think that people are being a little more careful. They are scrutinizing their options more and they have a choice of where they go to work. What we are dealing with is this war on talent. If we wait too long to hire somebody, then we are going to lose them because someone else is going to pick them up. I’m not saying hire the first person that comes along. I’m saying hire the first person that seems to be a great fit that you know is a talent. Don’t spend the time saying, “I have only interviewed one person. He’s great or she’s great but I need to look at least 5 or 6 other people before I make this decision.” If you’ve got a burden at hand, run with it.
[bctt tweet=”All superheroes have an origin story. ” username=”John_Livesay”]
It’s like buying a house. It’s either a buyer’s market or a seller’s market. If you find your dream house, it is probably not going to be around next week or there’s going to be multiple offers sooner than later. It’s a seller’s market with homes. There’s a shortage of homes. Buyers are bidding over asking. That can happen with talent, where people are having trouble finding good talent. Is there a big mistake that you see leaders make, whether they are new or not, on keeping talent? Is it that they are not giving them a vision of what their career could be and that they are not investing in helping them get new skills or they take them for granted as any relationship can happen? What’s the mistake you see people have that causes people to leave for a few thousand dollars more somewhere else?
That tells nicely to the third element that you need to earn influence and to earn the right to lead people. You are going to laugh and your readers are going to laugh at how simple this is but its likeability.
I won’t laugh at that. I have done a whole interview with Tim Sanders on his likeability book.
A little bit about me, I have always been the boy next door or the good influence for my friends. My friend’s parents would always say, “Hang out with that kid because he’s a good kid.” Even as an adult, some of my friends call me Mr. Nice guy. It’s because I believe in bringing this human element into the equation. That gets to the respect concept that you shared before. I have found that a lot of people disagreed strongly with this concept. I love your perspective on it too. I remember training a group of leaders talking about power, talking about influence and how to be a good leader. I shared this idea of likeability. I had one particularly vocal leader stand up. He was newish as a leader but he stood up and said, “I do not buy into that concept. I need to be respected or feared. I don’t need to be liked.” It gave me a pause. I spent time thinking, “Why is that. What’s so wrong with being a nice person? What’s so wrong with likeability?” I’m curious about your thoughts on this.
I have a couple of thoughts. One is this great phrase that people don’t leave their jobs, they leave their boss. It’s because they can’t tolerate that behavior, whether it’s micromanaging, outbursts, lack of empathy or whatever it is going on. Tim Sanders’ book The Likeability Factor shows research that doctors spend more time with patients they like, teachers spend more time with students they like. Your biggest way to up your likeability factor is to simply show empathy. It doesn’t mean you are weak. It doesn’t mean you let people walk all over you.

Earned Power: Long-term management is being clear about what people need to do when they show up.
I have worked for people and I have been fortunate enough to work for some wonderful bosses. Alice Alston, Nina Lauren comes to mind. They liked all of the people on their team so much. I liked and respected them. They certainly had their credibility. You go the extra mile for them when you like somebody. Your job requirement is just to do this and they need a favor. “Can you ask your client to move an ad from this month to another month?” You can go, “I asked them. They said no,” not even do it. They would never know because they don’t have the time to manage that many people and get in the weeds that much. You are like, “Let me try.” You are doing something for the team and because you want them to look good. They are sharing their goals with you and you see your part of being the big picture.
People work harder for people they like, as opposed to resenting people or being afraid of that. Let’s face it. We cannot stay in a fight or flight mode. We burn out. We are like, “I’m going to grind this out for the next year or until something better comes along.” You know this. People are like an actor. You have this framework in your age range, in your career. I would say 25 to 35 for actresses and actors. That’s the lead role. You have your first break and then you get the next one. You age out of being the rom-com guy as Matthew McConaughey talks about in Greenlights. He decided to reinvent himself. It’s the same thing in sales. You become Willy Loman, Death of a Salesman if you don’t get into management or you don’t reinvent yourself somehow.
Trying to stay in something and not grow is the kiss of death but within that framework, when you are being wooed all the time to, “Come work here. You’ve got enough experience and not too much that we can’t afford you.” Are you going to be wooed away with a few thousand dollars more because you are so young and naive you don’t do the math and go, “After taxes, that $5,000 bump is only whatever it is per paycheck? Maybe I’m jumping into something that I won’t like the people.” I’m like, “I would miss my coworkers and my boss too much and the flexibility they have shown me or when I had a tragedy and I needed some extra time off, they were there for me.” All those little things, you can never undervalue, in my opinion. That’s my long answer to your question of why I agree with you about likeability.
You have touched on so many things that I want to talk about. I talked about being Mr. Nice guy. You hear the phrase, “Nice guys finish last.” I think we need to rephrase this.
Tim Sanders says, “Nice smart people finish first.”
[bctt tweet=”Velvet hammer leaders can make somebody feel responsible in the right way for something that they did.” username=”John_Livesay”]
I love this guy. The idea is that people who believe in this non-likeability idea believe that civility calls it respect, call it kindness and accountability are on opposite ends of the same spectrum. They believe that you can’t hold someone accountable and also be nice about it. I strongly disagree. They are running on two different spectrums in parallel and it is possible. I have worked with people who we call the velvet hammer, who have the ability in one conversation to make somebody feel responsible in the right way for something that they did and will say thank you.
This person has fired people for not performing. They have hugged them, cried with them and thanked them for the experience, the opportunity and the honest feedback. That kind of skill is what we all should aspire to. This whole idea of civility is so important. That’s what we need to bring back into leadership. That is what the workplace needs. It’s this humanity, civility. It gets to people being willing to make sacrifices and be vulnerable.
When someone wants to work with you, they are either a new leader or they are looking for new leadership skills to stay current. Credibility is not forever and that because you had your heyday years ago, you still need to be keeping your skills up and learning new things to stay a better leader. What’s the best way for someone to know if you are the right executive coach for them? Who’s your ideal client? When do you love to work with people?
I spent some time thinking about this as well. I have worked with the emerging leader to the senior executive. I enjoy the space of working with someone newish to leadership or someone who needs to renew their leadership. Someone who has been doing it for a while and has found that they want to reinvent themselves or they have lost a passion, maybe they need to get refreshed on what does it mean to lead, what are these Millennials like and whatever behind Millennials is called. For me, the right kind of client is somebody who isn’t in a place where they want to be better. They recognize there is some opportunity, some skills and gaps to fill in. What I don’t do is try to teach them and tell them, “Here’s how to lead. Here’s what you need to do.”
The value that I offer is not in the advice that I give. It’s in the questions that I ask. A good coaching experience is about self-discovery. John, if you and I were working together, we would first spend time getting to know you. Who are you? What makes you tick? What got you to where you are? It would be about discovering what your passions are, what your strengths are and what are the areas that you feel like you are not being most effective? We would look for ways to fill in those gaps. We would find resources and people. We would have conversations. We would talk about real-life scenarios. “Let’s talk about this week. What did you do this week? What are the conversations you had? Why did you approach that situation in the way that you did?”

Earned Power: If you wait too long to hire somebody, you’ll lose them because someone else will pick them up.
“What did you get so triggered?”
“What could you have said or done differently? What other options do you have?” It’s about creating intentionality about how we lead every day.
What’s the best way to reach out to you? Do we connect with you on LinkedIn or your website for people to go to?
They can find me on LinkedIn. You can email me directly at [email protected]. You can find me on Facebook. Look for AD Utley Consulting. They can find some of my writing about leadership if they go to LeadChangeGroup.com. That’s not my website. It’s its own thing. They have guest writers so search for my name and you will find my articles.
Any last thought or favorite quote you want to share?
[bctt tweet=”A good coaching experience is about self-discovery. ” username=”John_Livesay”]
My favorite quote of all time is from John F. Kennedy. It’s that, “Leadership and learning are indispensable to each other.”
Readers are leaders is another way of saying that. Alan, thanks for sharing your expertise and your passion for helping make us all better leaders of our own life, whether we are managing people or not.
It’s my pleasure. Thanks for having me, John. This was fun.
Important Links
- The Likeability Factor
- Tim Sanders – Past Episode
- Greenlights
- LinkedIn – Alan D Utley
- [email protected]
- AD Utley Consulting – Facebook
- LeadChangeGroup.com
- https://LeadChangeGroup.com/3-secrets-of-great-leadership-in-3-seconds/
- Better Selling Through Storytelling Method Online Course
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