TSP021 | Alan Jones – The Present Always Colors How We View The Past
Posted by John Livesay in podcast | 0 comments

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Episode Summary
Alan Jones is a Startup Evangelist and Chief Growth Hacker for Blue Chilli Technology. Alan was also the Product Director for the Australia, New Zealand, and South Asian market for Yahoo. After leaving his job at Yahoo, Alan started several businesses, and failed, in a variety of industries he was personally interested in and now he uses his expertise to help teach other founders how to raise capital. In this episode, Alan talks on the importance of being clear on what your company culture is, using hand gestures in a pitch to reduce nervousness, and much more.
Key Takeaways
- 02:55 – Alan recommends founders to wear their brand and make sure it’s memorable.
- 03:35 – Be clear on what your company culture is. Are you a t-shirt and jeans company?
- 04:25 – You can even adopt a certain hairstyle that helps you stand out. Own it and be proud of it.
- 04:50 – How did Alan go from Yahoo to Blue Chilli?
- 08:50 – Blue Chilli is an accelerator and a VC
- 09:50 – Blue Chilli has a curriculum for startup founders that takes 3-6 months to complete.
- 11:40 – How many people apply to Blue Chilli’s program?
- 14:30 – Alan talks about his involvement with ScriptRock and Bugcrowd.
- 16:35 – Silicon Valley literally breathes startups. Everyone including your taxi driver has a startup.
- 17:45 – Some entrepreneurs believe if they just worked on an excellent product, they wouldn’t have to raise capital and that is false.
- 20:30 – People invest in people no matter how great your idea is.
- 22:00 – How does Alan train people on how to make good pitches?
- 23:30 – It’s about how you tell the story. What genre does your story fall under?
- 26:00 – Utilize the power of silence in your pitch.
- 27:00 – Using hand gestures can make you appear more confident in your pitch.
- 30:30 – What’s the single most important trick to be a successful angel investor?
- 31:15 – The most common mistake a startup founder makes is they think once they’ve raised the first set of funds, life will get easier.
- 34:15 – Raising capital is just like raising money for charity.
- 37:00 – Alan believes it’s important to work on your work/life balance and develop healthy habits.
- 38:50 – Alan recommends founders should read up on behavioral economics.
- 41:00 – You can find Alan all over the web as BigYahu.
Tweetables
[Tweet “People should wear their brand and make sure that it’s clear and memorable.”]
[Tweet “Grab people by the heart strings and pull hard!”]
[Tweet “Use gestures to reduce your nervousness and increase your confidence.”]
Links Mentioned
Blue Chilli
ScriptRock
Bug Crowd
The single most important trick to being a successful angel investor
Dan Ariely
Predictably Irrational by Dan Ariely
Alan Jones Twitter
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TSP019 | Sam Horn – Intrigue Expert Teaches How To Get Investors’ Attention
Posted by John Livesay in podcast | 0 comments

Listen To The Podcast Here
Episode Summary
Sam Horn is an Intrigue Expert, author, and TEDx speaker. Sam has written six books with her new book entitled, Got Your Attention? Sam has helped hundreds of clients prepare for high-stakes key notes, fund-raising pitches, investor decks, and TED talks. She shares one success story where her client was able to capture the attention of investors within the first minute of her pitch. She even walks John through the 70/10/10/10 method live on the show and teaches him how to create a captivating and intriguing blog post.
Key Takeaways
- 03:20 – When you’re first to the market, you own the market.
- 05:00 – People often times talk themselves out of a deal.
- 05:30 – What’s the eyebrow test?
- 07:00 – How did Sam help Kathleen Callender make her pitch pop and get the investor’s attention within 60 seconds?
- 09:40 – Don’t become a bore, chore, or snore.
- 12:00 – Using the word ‘imagine’ in your pitch is so powerful. Get the investor to visually see what you’re trying to solve.
- 15:30 – How did Sam become an Intrigue Expert?
- 17:50 – Big decision makers are used to being in control. So, put a sock in it and let them ask you questions.
- 19:05 – Welcome the ‘no’. The sign of a true leader welcomes objections.
- 20:00 – Sam explains the 70/10/10/10 method.
- 24:45 – Sam coaches John on how to use the 70/10/10/10 method in real-time.
- 26:55 – Sam breaks down the WWWAVE acronym and what it means.
- 32:45 – In your blog post or story, what went wrong? A is for Adversity.
- 33:25 – V is for Victory, the happy phrase in your story.
- 34:55 – E is for Emotional context.
- 37:40 – Sam talks about her books.
- 41:05 – Feel free to follow Sam on Twitter and check out her blog posts on her website.
- 41:15 – What to prepare for a pitch, TED talk, speech? Get in touch with Cheri(at)IntrigueAgency.com
Tweetables
[Tweet “When you’re first to market, you own the market.”]
[Tweet “We just got our ideas in your mental door.”]
[Tweet “So, let’s not bore, chore, or snore.”]
[Tweet “You just GTS. Now, if you’re a boomer, that’s Google That Stuff.”]
[Tweet “Objections are the answer to the test.”]
[Tweet “Turn infobesity on its head.”]
Links Mentioned
Intrigue Agency
Sam Horn Website
Sam Horn LinkedIn
Sam Horn Twitter
Sam’s Email Address
How To Become The Picasso of Pitches
Want the Transcription?
Share The Show
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- Click on the ‘Subscribe’ button below the artwork
- Go to the ‘Ratings and Reviews’ section
- Click on ‘Write a Review’
