Grit To Great, Linda Kaplan Thaler | TSP062

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Episode Summary

Linda Kaplan has helped create fantastic advertising campaigns throughout the industry, including the Aflac Duck, and she has composed famous jingles such as “Kodak Moments” and “I’m a Toys ‘R’ Us Kid.” Linda is also the co-author of Grit to Great and discusses with John how any entrepreneur can become extraordinary with these four characteristics – Guts, Resilience, Initiative, and Tenacity.

What Was Covered

  • 04:10 – What lessons did Linda learn from growing up in the Bronx?
  • 08:10 – Linda talks about James Patterson’s grit.
  • 09:45 – Why did Linda and Robin write Grit to Great?
  • 10:20 – Only 2% of prodigies become somebody or do something with their lives.
  • 11:55 – So many successful people grew up ordinary and did not have the “IT” factor. However, they did have the GRIT factor.
  • 12:10 – GRIT stands for Guts, Resilience, Initiative, and Tenacity.
  • 15:25 – None of you are special.
  • 15:45 – The only reason why Linda made it was because she was resilient.
  • 16:15 – How can somebody become resilient?
  • 16:45 – It took James Dyson 15 years to create a better vacuum.
  • 18:55 – Pivot, pivot, pivot until you find something that works.
  • 20:35 – Linda shares a story on how her small advertising agency was able to win the Wendy’s account.
  • 26:00 – The most important thing you can do is make your bed in the morning.
  • 26:50 – Break your problems into smaller problems and tackle the smaller pieces one by one.


Links Mentioned

J Robinett Enterprises
John Livesay Funding Strategist
Grit to Great Website
Linda Kaplan Thaler Twitter

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