John Livesay · The Pitch Whisperer
What if every rep could tell every story?
A sample story map: click a pin, meet the customer, then get to know the colleague behind the story. Be Memorable. Sell More.
Choose a numbered pin to open its case story. All people and situations below are fictional.
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Pacific Northwest · Clinical systems
The handoff that stopped getting lost
Exposition
A care team wanted every handoff to feel personal.
Problem
The next person often had to piece together what mattered to the patient.
Solution
The team mapped the moments that mattered and built a clearer handoff routine.
Resolution
Patients met a team that already knew their story.
Meet Maya: story of origin
Maya started in customer support. Listening to people explain the same issue twice taught her that a good handoff is an act of care.
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California · Field solutions
The question behind the request
Exposition
A service team asked for a faster way to prepare for visits.
Problem
Their real concern was arriving without the full customer context.
Solution
They gathered the right questions before each visit and shared the answers across the team.
Resolution
The customer spent less time repeating the problem and more time solving it.
Meet Leo: story of origin
Leo once trained new field teammates. He learned that the best first question is often, “What happened before I got here?”
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Texas · Clinical systems
One story, two teams
Exposition
A customer had a goal that crossed two internal teams.
Problem
Each team knew only its part, so the customer had to connect the dots.
Solution
The customer brought both teams together around the same outcome and a shared plan.
Resolution
The work moved forward as one conversation instead of two disconnected ones.
Meet Nina: story of origin
Nina came from teaching. She learned to turn complex ideas into a story everyone in the room could act on.
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Midwest · Field solutions
The visit that became a partnership
Exposition
A customer expected a routine check-in.
Problem
A recurring obstacle kept slowing the team down, but nobody had named it plainly.
Solution
The customer spoke up; together, they redesigned the visit around the obstacle.
Resolution
The next visits started with the right problem, not a product list.
Meet Andre: story of origin
Andre grew up fixing things with his grandfather. “Show me where it gets stuck” became his favorite way to open a conversation.
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Northeast · Clinical systems
A story worth passing on
Exposition
A customer found a way to help a new colleague feel ready on day one.
Problem
That lesson stayed with one person and was hard for others to find.
Solution
They turned the experience into a short case story and shared it across locations.
Resolution
New teammates could learn from the customer’s insight without having been in the room.
Meet Sam: story of origin
Sam started as a community volunteer. Hearing someone tell a story in their own words taught Sam to keep the person, not the product, at the center.
