Centered With Steven Puri

Posted by John Livesay in podcast0 comments

 

There are more people who struggle with being consistent in their work than there are who don’t. We get distracted, tired, “lazy,” and just overall end up being unproductive. Ironically, it also gives us the feeling that our time is mostly consumed by work. That’s why in this episode, Steven Puri introduces Centered, an app that will finally help you get your life back by helping you finish your tasks twice as fast as you normally do. Steven shares the inspiration of Centered and talks about how its unique collaboration and competition can help you stay focused and motivated. Tune in to learn more about how you can use Centered to optimize your productivity and achieve your goals.

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Listen to the podcast here

 

Centered With Steven Puri

If you’ve ever gotten frustrated at the end of the day that you didn’t get anything done that was on your to-do list, then this episode is for you. I interview Steven Puri, the Co-creator of an app called Centered, and he explains how competition and collaboration can coexist on Centered. Enjoy the episode.

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Our guest is a personal friend of mine from way back when Steven Puri. His first jobs were as a newscaster interviewer for the number one youth news show in the DC Baltimore market, as a junior software engineer, and Thomas J. Watson Scholar at IBM. As you can see, he’s no dummy. He attended USC in Los Angeles, where we met. He fell asked backward into film production and produced computer-generated visual effects for fourteen movies. Eventually, selling his CGI company to the German media conglomerate Das Werk.

Steven then produced some indie films with friends and went studio side to develop and produce live-action features as a VP at Fox, and an EVP at Kurtzman-Orci at DreamWorks. He got back into building tech companies here in Austin and is the Cofounder of Centered, a Flow State app that provides focus music, distraction, blocking, and an AI-powered coach to get you into the zone and knock your workout. Welcome to the show.

That was a mouthful. Did you breathe air during that?

I’ve been told not to breathe when I’m doing it.

Noted. Thank you. It is great to be here.

Before we get into how wonderful Centered is and why we all need to be in the flow state, let’s go back to this fascinating world of yours known as your story of origin. You can start with USC or wherever you wanted to start the story of working in the movie business and how one thing led to another. Did you grow up knowing you wanted to be in communication or in the movies? If I remember the story, you wanted to be on camera at first. That’s why you were doing the newscasting and then you went, “I’m not sure that I want to be behind the camera.” Is that accurate?

Your memory is amazing. You are right. I stumbled accidentally into an audition in DC when they were looking for new newscasters. There was a youth news show on Channel 5, the Fox station, that was the top-rated youth show in the DC Baltimore market. I happened to be on there. My brother is a pianist and he was invited on as a guest. While I was there, I met one of the hosts. They had four hosts, all high schoolers, and did their own interviews. They wrote their own stories and said, “I’m leaving. They’re holding auditions. If you want to come back next Saturday, you can audition.” I tried it, I auditioned, and did the show. It’s super fun and USC found me. They had a very strong, and still do, broadcast journalism school.

Columbia might have a better print school and they were like, “If you want to be on-air talent, we’ve got a great program for that. We’ll take you now. Come.” Coming to Los Angeles, when we met, that was for me like, “I knew how to code. I was a software engineer at IBM and I’d done this TV show.” Suddenly, those worlds collided where it’s like, “You’re in LA long enough. Everyone you know is somehow related to the film.”

[bctt tweet=”AI coaching to keep you focused.” username=”John_Livesay”]

You also, at a very young age, had this wonderful DJ voice.

I was the voice of the AOL movie phone.

That’s what I used to tease people. My sister and her friends use it.

I know because you can do the AOL movie phone voice.

I can, but you do have a good speaking voice. I’m sure I’m not the first person to tell you that, especially for someone who can code. What was it like? That’s a very glamorous job being in charge of live-action features at a major studio, not 1 but 2. There are now these great movies about The Making of Godfather and you think to yourself, “That is not right. I would never want to be on it.” It’s one problem after another with actors walking off the sets, people threatening to fire actors, and money running out. It’s endless stress and you have no idea if the movie even going to be a hit or not. Is it that chaotic or is that a dramatization?

It’s an interesting question. I’ll give you three tidbits or thoughts. One is it is an amazing job because you can meet anybody if you are a senior executive at one of the motion picture studios. Maybe the shine is somewhat of that now but I’m talking about years ago before YouTube stars were bigger than movie stars. You’re talking about the ‘90s and early 2000s.

You could pretty much call anyone and be like, “We’re thinking of doing a movie about being president. Could we meet with the president? We were doing a movie about the Egyptian pyramids. I met the foremost experts on how the pyramids were made. We want to do a movie about the space shuttle. I met Commander Kelly and hung out.” “What’s it like?” You’ve got to call anybody because they’re like, “A movie studio called me. I have to go have a meeting.”

“This could be my big claim to fame.” Brian Grazer is known for this kind of curiosity.

As a person, he’s amazing in that regard. As an assistant, he’s finding people for him to meet. I have so much respect for that. That was probably one of the most amazing parts. One of the worst parts is that it is your job to say no. People project onto you this massive ability to be like, “I shall make the next insert here.” In reality, your job is all year round to find some reason to say no. They hate you when you’re saying no. Once or twice a year, take your shot. If you’re my boss and chairman of the studio, 12 or 14 times a year, take a shot. You’re talking about hundreds of people coming at you and you’re going, “How can I say no to everyone except one?”

There are a lot of similarities to that between investors and startups, aren’t there?

I got to tell you it’s so interesting because there’s that big Northern and Southern California. there’s North Cal and South Cal division of like, “There are content people down there and all those tech people.” If you took some of those conversations, literally, they searched and replace venture capitalist studios, angel investors, and indie financiers.

This is the funny thing about the film. Going back to your question about chaotic behavior, this is my third point. Film is a fear-based industry. It is so irrational and hard to predict. It is like wildcatting for oil. You get Spielberg and Tom Cruise drill over there and they hit nothing. Two kids, you’ve never heard of drill for oil 50 feet away and they hit a gusher called whatever this year’s hit is. You’re like, “Interesting.”

Blair Witch Project for those of us who remember that.

Blair Witch is a great example. What that means is you don’t have people operating from a place of security because they don’t. Even very successful people from the outside don’t know if their next thing is going to hit or not. They’re neurotic and they take it out on their agents, managers, producers, co-stars, assistants, masseuses, therapists, and astrologers. It’s like you said. It’s a very connected business because it’s fear-based. You’re like, “What if my next one doesn’t work?”

We had a private conversation before the show about a particular actor that you worked with who will remain nameless, but the neurosis that you talk about. Do you see a lot of similarities between successful startup founders and successful actors? Let’s say that person A is this talented, attractive actor, and person B is also an attractive, talented actor, but one shows up on time, is easy to work with, reliable, and not so neurotic. The other one is the opposite. Same thing with the founder. They both have great ideas and tech skills. One is easy to work with. One can explain their concept to investors, but one cannot. Is there a correlation there? Can we take this metaphor or analogy one step further?

You’re right to draw a parallel there. I will say that sadly, the criterion that determines success is not about, “Do they show up on time or do they do this?” It is simply about, “Do they deliver to their audience?” Whether it is I need downloads of my mobile app, to use the service of my SaaS product, or people to tune into Netflix to watch my thing. In my experience, it doesn’t correlate between professional show up a time. The thing it’s interesting is you do get the people who are great salesmen. Sometimes to the point of being sociopathic like the Elizabeth, the Adams, and the Sam Beckman street, and all that, where they’re amazing in the room because they’re so into their own set of fiction.

[bctt tweet=”Go to sleep stress-free knowing that you got everything done.” username=”John_Livesay”]

They can pull you into that dream.

They believe so much.

Investors have said to me that I’ve interviewed on this show, “We invest in the jockey, not the horse, i.e. the people, not the idea.” You’re saying even then, it’s still a gamble. As you mentioned, Elizabeth Holmes was an example of, “We believe that she believed that this product would work.” It’s interesting.

Elizabeth Holmes is a stone’s throw from her to Adam Neumann where WeWork is an office rental company that Adam, through his charisma, made people believe, is a tech company. It’s office desks or office rentals. Andreessen is right behind him. He’s like, “I’m going to turn apartments into communities where people want to plunge their toilets because they love living in my apartment. $350 million from Marc Andreessen, he’s like, “I believe in this guy.”

How did you decide you wanted to get back into tech companies and specifically your own company now Centered? What’s the story of origin around Centered?

Centered is a good buddy. When I left Fox, I started a small tech company. A buddy of mine, Adam, created Siri. I asked him, “I needed an iOS engineer. You know iOS people.” He’s like, “There’s this fantastic guy who worked with me on Siri. I’ll introduce you.” I met him. He showed up. We were in Hayes Valley and went to a beer garden. He’s German. He shows up on his motorcycle with his leather jacket. We hang out and pretty close to the end of the meeting, it’s clear that he’s got his own startup he’s working on and he’s leaving Apple.

He’s all excited about this thing. It was fun when straight out of Silicon Valley and the TV show meetups. We’ve been friends for many years now. He had his own path. He was, a couple of years ago, engineering Postmates, optimized delivery runs to get your little food to you sooner before the Uber deal. He and I were hanging out at Sweetgreen down in the Marina, the one that’s right by Venice.

He was like, “I’m quitting Postmates.” I was like, “Good for you. That’s awesome. What are you going to do?” They talked about, “Why didn’t we go do a mindful to-do list?” I was like, “That sounds boring, AF. I got nothing. I got no passion.” It make me leap out of my chair onto the table and start screaming at people, “Why didn’t they use this mindful pitch?”

 

If that’s a movie pitch, I would’ve said no.

Exactly. The reality is he’s a fantastic engineer and a very smart guy. He sent me a prototype right after Christmas. This is Thanksgiving, he said, “What do you think of this?” It is a great way to draw me in. I said, “This is so much cooler than you described. We could do a flow state app. Let’s think of it as helping people get into that state where they’re hyper-concentrated, they’re doing their best work, or they can block out Instagram and all that.” He’s like, “I don’t speak English as my first language. Maybe I could not explain it the way you’re talking about it, but that sounds cool. Let’s talk about it that way.” That’s how we started Centered.

Did you consider other names?

No. Centered is right out of the gate. Laura and I have a daily yoga practice and it’s felt very much organic to us and all.

For those people who haven’t checked out Centered, what is the elevator story? Who is this for and what makes it unique?

If you ever get distracted while you’re working, you ever think, “Where did today go? I didn’t get my stuff done,” or you have that frustrated feeling when you’re going to sleep at night like, “I’ll get up early tomorrow and I’ll get a jump on stuff I didn’t do,” that was me. If you’re like me, you have had that experience and you want to try a new path. Centered is your new path.

How many users are out there? What’s the percentage of people who feel like the day gets away with them and they don’t get done what they need?

I can count on my fingers. It’d be easier to count the people who don’t feel that way.

[bctt tweet=”Staying on track helps you finish your work twice as fast.” username=”John_Livesay”]

Interesting. Let’s go into, as we used to say in the sales world, the USB. What is the Unique Selling Benefit? There are other apps for meditation. That’s not what this is. There are either other apps that say, “We can help you be more focused. We’ll play the best music for your brain.” That’s also not what this is. I got to see this amazing demo video that you walk people through. From my experience of watching that explainer video, it says, “If you had your personal coach that was going to take all these things that are distracting you and integrate them all together.”

It’s like, “I get distracted by a phone call and social media. I’m late for a meeting. Even if it’s a Zoom meeting, I’m still late. One time, I’m in the zone. I lost track of time and that’s not a good thing. It’s either I’m constantly distracted or I’m in the zone, I’m still missing things and I come across as a total flake. I would like to get things done and be professional.” That’s my takeaway. That’s how I would describe Centered.

That’s a pretty good takeaway. I can do maybe a slightly shorter version of that because I’ve had to talk about it so much, which is there are fantastic focus apps out there that have some of the features. As you said, “This one is cool music. There are great Pomodoro timers. This one is this thing.” The thing that set us apart was we have these AI coaches. It means that when you start work, you can choose from a huge spectrum. If you have ADHD, we have ADHD coaches who provide their voices to our AI.

If you have engineering gurus, you’re like, “I’m a young JavaScript guy. I’m a young open-source acolyte.” We’ve got some of the best names in engineering, ADHD, productivity and life coaching, and fitness. We have yoga instructors and spiritual coaches and they all have their way of talking to you saying, “You press play right before you begin your work.” When you sit down on your laptop, hit play at Centered. Beautiful music starts. All your distractions are blocked and your coach says, “Let’s have a great session, John.”

What all this customization means to users is that it’s still not one size fits all. It’s this customization of if I’m someone with attention deficit disorder, then you think that the audience is needing something like this. If I’m not, this is still for me because the AI is customized that I can find the exact right breaks I want to take and I can constantly say, “I’m taking five-minute breaks every 30 minutes. I need this music because I’m in a different mood than I was yesterday.” It’s not, “Sorry. That doesn’t fit us.” You’re stuck with one size fits all. That’s not it at all. The ability to zig and zag with my particular moods or if I’m my ADHD is acting up, I can program that into the app and it’ll say, “Okay.”

You also get to choose your adventure. You may say, “I love that Steven Puri guy. I want him to be my coach. He’s semi-serious, semi-funny. He’s always got some yoga-like quote to start the day.” The next day, you very much say, “I want that guy who’s super serious, a productivity coach, and has three productivity principles in his framework that are going to make me adhere to his work.” Cassidy Williams is one of our coaches. She’s hilarious. She’s a great engineering influencer who is adorable and fun. It’s like, “Choose your adventure now. What feels good?”

If I was to compare it because I love a metaphor or an analogy. Imagine that you have a coach or a trainer for your workouts or the yoga teacher that you see every day. You might love them. They know you, they know your strengths and weaknesses, and they maybe adjust the workout on your mood and energy level, but it’s pretty much the same person. You’re like, “This day, I want a different coach and I’m not offending the old coach.” They’d be like, “Maybe I want to try a new hairstylist.” People feel loyal to their hair stylists. “I would love a new haircut. I’d like to experiment with something.” My guy is like, “No. That’s a dumb idea.” You’re like, “I’ll go somewhere else.” This is guilt-free customization of whoever you want your coach to be that day.

It is a fantastic metaphor because you’re right. Every time I sit down, you can look at the array of coaches like they’re lined up in a high school gym and be like, “Now I want you,” and they’re available 24 hours a day, 7 days a week. Start your session. They’re there with you. If you finish a task, they’re going to congratulate you like, “John, you finished that 20% faster than you estimated. Congratulations. You’re getting better at monotasking. You are on your phone during a session.” Cassidy Williams is like, “Do you need to be checking your Twitter now?” You’re like, “No.” At the end of the session, they congratulate you and show your hippy scores. You can see you’re getting better day over day, week over week. It’s sometimes nice having a companion there as you work.

 

That speaks to so many things. The first thing that jumps out to me is the concept of we are brain craves progress, celebrating it and recognizing it. Without any tracking, you don’t track it or recognize it. Secondly, the need to not feel so isolated. If you’re a programmer or just somebody who works from home, you’re killing two birds with one stone there. Our brain is more likely to tackle something that we would like to be distracted from if we know the process might be a little fun. There are a lot of outcomes. Let’s learn what I call a case story instead of a case study of someone who has been using this for a while and how their life has changed, either in their personal or their professional.

What’s interesting is we have had some people who have been users and they have used it frequently. They approached us and said, “Could I now be a coach because I have a whole group of friends that I would love to do this with?” They may have come because they know Kent C. Dodds, who has hundreds of thousands of followers, and Cassidy Williams talks about us. Arianna Bradford, August Bradley, and Nir Eyal who wrote indestructibly books on social media addiction. He’s one of our coaches and he donated his voice. He’s like, “This is great. Every day I can help people in a way that’s way more engaging than they see a tweet for me every other day.” In ten seconds, they read something I wrote on Twitter.

I can sit with an infinite number of people at their table and be like, “I’m here with you.” Our original idea was its people. I have an audience like you John where you go, “I got 50,000 people that would love to hear my fun voice.” We’ve had a couple of radio DJs ask us to be coaches. The most interesting thing is we’ve had some users that every now and then, I’ll see them on the leader board or I’ll see them in a chat talking about it. They say, “I’m the CEO of this 40-person company. It would be funny if all my guys here and girls could hear me. Could I be the coach of my private group for my company?”

We’ve set that up. You can’t search for them. These are private now, so you can’t search for them in Centered. If you work at that company and you sign up with their domain, you get to go and hear like, “The John Livesay, CEO of your company give you all this fun.” They all have their different spin and personalities. One of the most fun things is seeing people rise up and be like, “I now want to lead productivity. I want to share this gift with others.”

I didn’t know this before the interview, so that is a huge milestone.

I have lots of surprises.

I know from interviewing investors that when customers or clients become brand ambassadors or sometimes even investors, that’s the tipping point when the momentum takes over. You’ve got people who are using, selling it for you, or taking it to another level without having to spend every dollar on marketing to get somebody new. That is huge. Let’s talk a little bit about this leaderboard because there are people who do fantasy football and all these other things. There’s the Fitbit tracker and you have your friends that you’re saying, “How many steps did you do versus me.”

I don’t think I’ve ever seen or heard of a focus productivity leaderboard. Maybe there are other people who do it. If we know our brain likes that progress and we have a little competitive nature in ourselves, and also we get encouraged by other people, let’s say you hit a certain score and it’s okay, but your friend is exceptional on that one particular day that they normally don’t have that time spent knocking something out.

[bctt tweet=”Everyone, even very successful people from the outside, doesn’t know if their next thing is going to hit or not.” username=”John_Livesay”]

How great would it be to get a text or smoke signal saying, “Steven, what did you do that made you so productive? I want to acknowledge it and maybe learn something.” How do you feel about getting that message from your colleague? I’m not in a bubble because if you’re in a corporate job or almost any job, you don’t get it. Maybe you get recognized every quarter, annually or bi-annually with some review, but not daily. You then are back to this wonderful book many years ago, One Minute Manager. Catch somebody doing something right even if it’s for a minute and acknowledge it. That is what you have done with this technology.

I appreciate you saying that. You brought up two competing concepts that are at the core of what we’re doing, competition and collaboration. As the Star Wars joke goes, “The force can be used for good or evil.” There are techniques that we use in Centered to help people compete and collaborate. They can be used to make you waste your life in Candy Crush Saga or Instagram or things like that. You’re competing for more likes and they can be used very productively. I know when I saw friends share their bike rides, Apple rings, or Strava things, they’re very proud to go, “Look at this. I rode a 3-hour 12-minute bike ride. I covered 16 miles and this many vertical feet.”

There is the pride of that going, “I have this achievement. I would like you to know about it. I’d like to feel that you recognize how hard this must be and that what I did was valuable.” We built that in. The competition is sometimes fun. If you’re in your group with a whole bunch of friends, you like to see, “Do you know who’s winning in the boardroom?” “I had a great session. I wasn’t distracted. I didn’t open up other apps. I got my tasks done. I got 1,600 points.”

You can also collaborate. In the group chat, we see people ask each other, “I’ve heard about these Pomodoro cycles. Does anyone use them? Do they work? How do you monotask because I have a hard time monotasking?” You see someone else step in and answer them. It’s almost like being in a good Reddit or something where people are stepping up to go, “Let me tell you how that works for me.” That is cool.

Would this be a good sound bite? Competition and collaboration can coexist in the Centered.

Yes.

I love alliteration so I am good to resist. If you look at behaviors, people used to brag back in the day about how little sleep they were getting by on. It was Arianna Huffington who was the tipping point to go, “I almost collapsed and killed myself doing that.” I used to work with people based in New York. They’d take the red-eye, hit the ground from LA, go right to the office, and brag about it. I would always get nauseous. I’m like, “I can’t do that.” Now, people are bragging about how much sleep they got and how they were in REM sleep. That’s helping their fitness and productivity. Things that we never used to measure like, “I know how many hours of sleep I got, but I sure don’t know the quality of it.” It is now being tied into what you’re doing here.

“This is how many hours or minutes you were productive and it’s more or less than yesterday, last week, and last month.” It’s for people who love data and who feel frustrated at the lack of productivity and the overwhelm by being late for things because they’re in the zone, they wonder why they’re not getting promoted or things aren’t making progress that they’re impatient. I would say to almost everybody I’ve met, “If they’re anything like me, I’m barely impatient for things to get done faster. Nothing is ever faster enough in my brain. Why isn’t that book out yet?” He’s like, “It takes a while to get a book published.”

 

It’s very interesting what you’re saying, John, if I have to pick up on this because you are right that there was that badge of honor or culture of like, “I’m working harder. I’m sleeping at my desk.” That’s the Japanese Era. Now you have aura rings where people want to compare over their lattes at the blue bottle like, “What was your aura sleep measurement last night?” Something that we thought about with Centered is if we give you a productivity score, what’s the benefit to you? What we want is to say, “The benefit to you is not, ‘You worked longer. Go you.’ You don’t have a life. Your life is miserable but you got 18,000 points.”

Rather we did is we said, “There is established science. There is research on brain glucose levels on how long you can concentrate. We built the score around that. I’ll give you one example. One of the vectors in your productivity score is how long you work. It is not, the longer you work, the more points you get. It’s been shown that after about two hours, your brain glucose has peaked. Somewhere around 80 to 90 minutes in and it starts to decay. You start to become less and less productive after two hours. You don’t earn a single point for working longer.” We want to tell you, “It’s two hours. Go for a walk. Go get a glass of water. Go stretch. Go do something else. Recharge yourself.”

Before the pandemic, when everybody was being so micromanaged, they were afraid to even show that they were away from their desk to go to the bathroom, let alone take a five-minute walk.

We built the points for that one input. It’s not a bell curve but a shift to a bell curve that your brain peaks. In the first fifteen minutes, you’re not in flow. You’re still dropping in, like sleep. If you work for twelve minutes, you don’t get any score. We’re like, “You didn’t get into a flow state. In twelve minutes, you didn’t do that.” There’s some debate about whether people can do it in 15 minutes or 22 minutes. It’s in that zone.

We’re like, “If you work fifteen minutes, you will get a score. You’ll earn the most points per minute, around 80 or 90 minutes. After 120 minutes, you will not get any more points. We don’t want to reward you for sticking around. We want to reward you for taking healthy breaks. Did you schedule and take your breaks? You’ll get points for that.” That’s more we wanted to do.

It’s because when you reward behavior, you reinforce it. You have to measure it, you got to reward it, and then you get the habit.

That’s why we’re having a score. The benefit to you is it’s going to reward you for being healthy and you being healthy is going to be you’re more effective, you’re more efficient, and you have life.

Steven, is there a last thought, a quote, or a book you want to recommend before we say goodbye?

[bctt tweet=”Sometimes, it’s nice to have a companion as you work.” username=”John_Livesay”]

I wish I had premeditated. There were many inspiring quotes. Probably one that I would apply here is that quote from the Mahatma that was about, “Be the change, you want to see in the world.” I would apply that to yourself. I had that moment of, “Why am I going to sleep stressed out about what I didn’t get done and promising myself I’ll get up tomorrow and get a jump on it?” Be the change. Be the person who’s like, “I’m going to set it aside and I do. I block my calendar from 9:00 to 11:00 every day, and I will not talk to you. If you try to reach out to me, you’ll get back something at 11:00 AM.” I saw the phone ring, the WhatsApp goes off, and the emails come in. You’re like, “Where are you? I need to know.” Seriously, you make that commitment to be the change.

Once you become a parent, it’ll be fascinating to see if you can keep that.

Thanks, little Miss Sunshine.

I couldn’t resist. Where do people say, “I need to be Centered?” Where do they go? The app store.

It is free. All you do is go into your Chrome browser on your laptop. Pull out your laptop, open the clamshell, open up your little browser, and type the word Centered.app. That is it. Hit the red button. You’re in. No credit card. Enjoy.

It’s your gift to the world. You are a gift to the world. We’ve established that pretty early on.

John, you are a sweet talker.

Thanks for coming on. If people want to follow you in general, is it LinkedIn or Instagram? What’s the best place for you?

[bctt tweet=”“Be the change you want to see in the world.”” username=”John_Livesay”]

LinkedIn is great. I tweet from time to time about productivity and Centered and stuff like that.

Your handle is your name, I’m guessing.

It’s @StevenPuri.

Thanks for sharing your fun wisdom and helping us all be a little more centered.

I’d like to thank the academy and all the other companies. Thank you, John. This is super fun. Thanks a lot.

My pleasure.

 

Important Links

• Centered
• One Minute Manager
• LinkedIn – Steven Puri
• @StevenPuri – Twitter
• Better Selling Through Storytelling Method Online Course

 

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Tags: achievement, avoiding distractions, Centered, Competition, focused work, real productivity