TSP019 | Sam Horn – Intrigue Expert Teaches How To Get Investors’ Attention
Posted by John Livesay in podcast | 0 comments
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Episode Summary
Sam Horn is an Intrigue Expert, author, and TEDx speaker. Sam has written six books with her new book entitled, Got Your Attention? Sam has helped hundreds of clients prepare for high-stakes key notes, fund-raising pitches, investor decks, and TED talks. She shares one success story where her client was able to capture the attention of investors within the first minute of her pitch. She even walks John through the 70/10/10/10 method live on the show and teaches him how to create a captivating and intriguing blog post.
Key Takeaways
- 03:20 – When you’re first to the market, you own the market.
- 05:00 – People often times talk themselves out of a deal.
- 05:30 – What’s the eyebrow test?
- 07:00 – How did Sam help Kathleen Callender make her pitch pop and get the investor’s attention within 60 seconds?
- 09:40 – Don’t become a bore, chore, or snore.
- 12:00 – Using the word ‘imagine’ in your pitch is so powerful. Get the investor to visually see what you’re trying to solve.
- 15:30 – How did Sam become an Intrigue Expert?
- 17:50 – Big decision makers are used to being in control. So, put a sock in it and let them ask you questions.
- 19:05 – Welcome the ‘no’. The sign of a true leader welcomes objections.
- 20:00 – Sam explains the 70/10/10/10 method.
- 24:45 – Sam coaches John on how to use the 70/10/10/10 method in real-time.
- 26:55 – Sam breaks down the WWWAVE acronym and what it means.
- 32:45 – In your blog post or story, what went wrong? A is for Adversity.
- 33:25 – V is for Victory, the happy phrase in your story.
- 34:55 – E is for Emotional context.
- 37:40 – Sam talks about her books.
- 41:05 – Feel free to follow Sam on Twitter and check out her blog posts on her website.
- 41:15 – What to prepare for a pitch, TED talk, speech? Get in touch with Cheri(at)IntrigueAgency.com
Tweetables
[Tweet “When you’re first to market, you own the market.”]
[Tweet “We just got our ideas in your mental door.”]
[Tweet “So, let’s not bore, chore, or snore.”]
[Tweet “You just GTS. Now, if you’re a boomer, that’s Google That Stuff.”]
[Tweet “Objections are the answer to the test.”]
[Tweet “Turn infobesity on its head.”]
Links Mentioned
Intrigue Agency
Sam Horn Website
Sam Horn LinkedIn
Sam Horn Twitter
Sam’s Email Address
How To Become The Picasso of Pitches
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TSP018 | Chris Hanks – 3 Steps To Maximum Valuation For Your Start Up
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Episode Summary
Chris Hanks has owned multiple businesses in the music, ecommerce, publishing, and export industry. He is the co-author of the bestselling book, School for Startups and currently runs the KSU Entrepreneurship Center at Kennesaw State University. Chris is a big advocate for getting out of your comfort zone and tells the audience, ‘when in doubt, go do’. He talks on why it’s so important for leaders to have clarity in their business and if you want to grab an investor’s attention, you have to give them goosebumps when they hear your pitch.
Key Takeaways
- 02:25 – Why does Chris teach entrepreneurship?
- 04:10 – When in doubt, go do. We learn through actions and things that scare us.
- 05:00 – When did Chris decide he wanted to be an entrepreneur?
- 07:30 – What does a business appraiser do?
- 09:20 – Ask yourself, ‘How do I reduce risk in the mind of the investor?’
- 11:15 – You have to be very clear in your milestones with your startup business.
- 14:15 – Chris talks on how he got to know Jim Beach.
- 17:00 – You don’t have to wait for passion or creativity to start a business. Just go out and do it.
- 19:15 – With clarity comes power. Be super clear on what you want for your business.
- 19:55 – What makes you CEO worthy?
- 21:20 – Ask yourself, ‘So what’?
- 22:15 – About 20% of Chris’s students are female.
- 23:45 – Goosebumps always sell. Give your investors goosebumps.
- 26:15 – Chris names all of his pitch approaches after musicians. His pitches can range from the Kayne West approach to the John Lennon approach.
- 27:55 – Instead of telling an investor what you do, tell them what you believe.
- 29:00 – Chris recommends a couple of books every entrepreneur should read.
- 30:15 – You can reach Chris on LinkedIn and through Kennesay State University.
Tweetables
[Tweet “When in doubt, go do.”]
[Tweet “Anytime risk goes down, value goes up.”]
[Tweet “Articulate the future, that’s what a leader does.”]
[Tweet “Clarity equals power.”]
[Tweet “47.9% of all privately held businesses are owned by women.”]
[Tweet “Goosebumps always sell.”]
Links Mentioned
School for Startups by Jim Beach and Chris Hanks.
The Lean Startup by Eric Ries
The Art of the Start by Guy Kawasaki
Made to Stick by Chip & Dan Heath
Want the Transcription?
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TSP017 | Charles Smith – Seed Investor Turns Into $32.6M For “Boxed” Startup
Posted by John Livesay in podcast | 0 comments
Listen To The Podcast Here
Episode Summary
Charles Smith is an New York-based angel investor and was named top 25 investors in the NY area to know. He has been an active investor since the mid-1990s and has a wealth of knowledge to share on today’s show. He talks on why he believes Style Lend is changing the world for the better, why he loves the startup company Boxed, and why you should network with entrepreneurs who have already pitched the angel investor you’re interested in.
Key Takeaways
- 01:50 – What is Social Starts?
- 06:20 – Technological skill is what enables you to beat the competition.
- 09:20 – Charles talks about Style Lend and how they are changing the world.
- 13:40 – Charles loves the startup company Boxed.
- 17:50 – Why did Charles want to be an investor?
- 20:05 – Network with entrepreneurs who have already pitched the same investor you’re interested in.
- 23:10 – There are no new ideas, so why are you the person to do this?
- 26:30 – Charles believes merchandising will charge dramatically in the upcoming years.
- 28:30 – Entrepreneurs should start reading Neal Stephenson’s books.
- 30:25 – Don’t dread the pitching process, see it as a way to learn from smart people who have been there before.
Tweetables
[Tweet “The internet has enabled trust over distance at scale for the first time in human history.”]
[Tweet “The coach of the Eagles says, ‘Culture beats scheme.”]
[Tweet “You don’t have to be as big as Google, obviously, to treat people well.”]
[Tweet “How do you handle “trough of sorrow?””]
Links Mentioned
Charles Smith Twitter
Social Starts
Want the Transcription?
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