Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today’s guest is John Livesay who helps entrepreneurs tell their stories. Most if his experience is through raising money for start-ups, but don’t discount the core elements of storytelling even if you aren’t raising money.

Target Audience: John targets Tech CEOs because they are left brained. These types tend to have trouble selling because imagination, storytelling & thus marketing and selling happen on the right side of the brain. John helps them make their marketing system compelling and inspiring so that people can join your team.

Hey guys in case you missed it catch up on Episode 73 Jeff Herrmann. A fascinating talk about content marketing. Our guest this episode is known as The Pitch Whisperer^R. John helps tech founders develop an irresistible pitch to get the funding they need — fast.

If you’ve ever wanted to know how to pitch a venture capitalist grab a pen and pad! John is also the host of the very popular The Successful Pitch podcast where investors share their criteria on which start-ups they fund and start-ups share how they got funded.

One of the things that resonated with me is something John said early in our discussion he stated that a lot of founders make a mistake when they pitch to investors. They are thinking, if I can show you how great that idea is, you’ll give me money when in fact, you have to show them how great you are first. Investors invest in the jockey not the horse.