The Art of Storytelling & How to Craft the Perfect Pitch
Posted by John Livesay in blog | 0 comments
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]John Livesay is guest on the Excellence Expected Podcast hosted by Mark Asquith.
The Art of Story Telling & How to Craft The Perfect Pitch
We all love a good story, don’t we? Whether you enjoy watching movies or the evening news, listening to podcasts or the latest office gossip, stories are everywhere around us, even in business. The very best brands in the world tell us stories through their marketing, design and branding. Lots of small business owners think that storytelling is something that is only for the big boys, but our guest on this episode of Excellence Expected is going to explain why telling the story of your business is essential if you want to stand out from the crowd…..continue reading on Excellence Expected.
Mark is the founder and host of Excellence Expected as well being on the coal face of small business, having co-founded HACKSAW™ and being involved in a number of other businesses across the United Kingdom including Podcast Websites and Cavalry.[/vc_column_text][vc_empty_space][vc_column_text]Listen Now![/vc_column_text][/vc_column][/vc_row]
Staying True To Who You Are In A Time of Change
Posted by John Livesay in blog | 0 comments
[vc_row][vc_column][vc_single_image image=”1711″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”full”][vc_empty_space height=”32px”][vc_column_text]Article written by John Livesay for the 5 Percent Club.
In October 2009, I got a phone call that would change my life. After working at Conde Nast for 13 years, I got the call that I would be laid off my job as Western Director of W magazine. “It is nothing personal, an outside consultant has made this recommendation to cut costs along with laying off all the other outside offices as well as 1/3 of the staff in the corporate offices in NY.”
While we had all heard rumors of layoffs, it still came as a shock. I went through the stages of grief –anger, denial and finally acceptance. But that day I had a decision to make. Would I stay true to myself and give an exit report to my boss so my clients of 13 years would be taken care of with the right ad on the right page in the right issue? Even though everyone had to leave that day, I still took the time to write a turnover report while others stormed out in anger.
My relationships with clients included watching many of them get married and have kids. So staying true to myself meant digging deep into my character and thinking about them vs. just throwing a pity party for myself.
Everyone says how getting laid off is an opportunity to reinvent yourself, but first I think you have to heal yourself and really let go of any resentment or fear of what the future will hold in order to tap into who you are and more importantly who you want to be.
My decision was to learn how to go from someone who just sold print advertising to learning how to sell digital advertising. It was a big piece of humble pie to give up my corner office, car allowance and assistant and work for a startup for half the salary and none of the perks I had come to take for granted. When I decided to look at it as a paid internship instead of resenting what I didn’t have, I became a success at digital advertising.
Two years later, Conde Nast called to hire me again. Because I had left with grace my old boss was open to having me back. They needed me to replace all the lost clients who left after I was laid off . Many of the clients had followed me and ran ads with me digitally in my new job. Now Conde Nast needed someone who could sell print and digital with a new editor at the helm . I took the job and the clients welcomed me back. One said if you or your boss had a hint of arrogance, this would never work. I could not come back with a negative attitude and my boss had to be open to re-hiring me .
Ironically, in 2012 I won salesperson of the year for the entire company for bringing back old advertisers as well as new ones. As I went up to receive my award, I realized that this was yet another change. I am still the same person whether I am being laid off or handed an award. No matter what else happens I know how to stay true to myself regardless of what is happening on the outside.[/vc_column_text][vc_empty_space height=”32px”][/vc_column][/vc_row]
John is Guest on the Grit & Hustle Show
Posted by John Livesay in blog | 0 comments
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]John Livesay is guest on the Grit ‘N’ Hustle show hosted by Tod Herman. In the episode you’ll learn:
- How John was fired from the same company twice, despite the fact that he was #1 in the company
- Why the attitude he took with each comeback was so important
- What motivated him to write his book
- The best way to sell yourself to an investor
- John’s best tips for pitching prospects, investors and clients
Tod Herman, founder and host of the Grit ‘N’ Hustle show created the 90 Day Year. A program for business owners who are frustrated with their level of performance and want a highly refined system to get out of their own way and see their business and personal leadership thrive.[/vc_column_text][vc_empty_space][vc_column_text]Listen Now![/vc_column_text][/vc_column][/vc_row]