01 Aug Making the Pitch, Telling Your Story with John Livesay
John Livesay is guest on Leaders In The Trenches hosted by Gene Hammett
Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today’s guest is John Livesay who helps entrepreneurs tell their stories. Most if his experience is through raising money for start-ups, but don’t discount the core elements of storytelling even if you aren’t raising money.
Target Audience: John targets Tech CEOs because they are left brained. These types tend to have trouble selling because imagination, storytelling & thus marketing and selling happen on the right side of the brain. John helps them make their marketing system compelling and inspiring so that people can join your team.