Hey guys in case you missed it catch up on Episode 73 Jeff Herrmann. A fascinating talk about content marketing. Our guest this episode is known as The Pitch Whisperer^R. John helps tech founders develop an irresistible pitch to get the funding they need — fast.

If you’ve ever wanted to know how to pitch a venture capitalist grab a pen and pad! John is also the host of the very popular The Successful Pitch podcast where investors share their criteria on which start-ups they fund and start-ups share how they got funded.

One of the things that resonated with me is something John said early in our discussion he stated that a lot of founders make a mistake when they pitch to investors. They are thinking, if I can show you how great that idea is, you’ll give me money when in fact, you have to show them how great you are first. Investors invest in the jockey not the horse.