16 Feb Land the Plane with Investors
Here are 3 ways to make investors get on board with your vision:
1) In Melissa Marshall’s “Talk Nerdy to me” Ted Talk, she explains the need to connect what you offer with the “SO WHAT” element the audience is thinking.http://www.ted.com/playlists/226/before_public_speaking
The best way to answer that is to follow a description of what you do with ” What this means to you is …” It will force you to give a benefit statement and cause the audience to sit up and take notice.
2) Show Don’t Tell=This works for screenwriters. You need to be a storyteller in order to get people to connect and remember your story. For example instead of a screenwriter saying a character is honest with a line of dialogue. “That Joe is an honest guy.” They would show Joe in a situation where he could steal and get away with it since nobody is watching, but SHOW him choosing not to steal.
Show how your product or service helps makes people lives better with a case study. Anton Chekhov: ‘Don’t tell me the moon is shining; show me the glint of light
3) Land the plane-Be a co-pilot with your buyer. In my book, The 7 Most Powerful Selling Secrets, I reveal the importance of making sure you and the buyer/investor understand where you are going from the beginning. When you have a flight plan, you invite investors to “get on board” and join your vision.
For more free funding tips, go to sellingsecretsforfunding.com. If you want to the land the plane and get investors to say yes to your start up idea, then contact me firstname.lastname@example.org for a complimentary 15 minute Situational Snapshot analysis.