TSP007 | Ben Larson – Be Enchanting to Investors
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Episode Summary
Ben Larson talks on the importance of answering all the questions in your pitch and why the customer should come first before the product
Key Takeaways
- 01:15 – People buy emotionally and then back it up with logic.
- 01:25 – Ben explains his favorite acronym, P.I.G. (Passion, Intelligence, Grit)
- 03:05 – The founder and CEO of Pandora received 300 “No’s” from investors.
- 06:23 – Ben shares his favorite success story.
- 11:30 – Have you ever been pitch assaulted?
- 16:40 – In a pitch, have a question and then follow it up with an answer. Repeat this structure.
- 20:20 – It’s about the person, not the idea.
- 21:50 – Enchanting the investor
- 25:40 – Don’t sell the product, look at how your customer thinks instead.
- 28:15 – At Founder Institute, they focus on building a strong entrepreneur and not a strong idea.
Tweetables
[Tweet “One of Ben’s favorite acronyms is P.I.G. (Passion, Intelligence, Grit)”]
[Tweet “The confused mind always says no.”]
[Tweet “It’s best to assume there are no unique ideas, only unique ways to approach those ideas.”]
[Tweet “Target your assumptions and prove those assumptions wrong or right.”]
Links Mentioned
The Art of the Start 2.0 by Guy Kawasaki [book]
Essentialism by Greg McKeown [book]
http://fi.co/
http://www.blarson.com/
Ben on Twitter: @blars0n
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